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Event Management Development Programme

  • Status:We are working on the next season

About the Programme

A good event manager should possess skills in planning, management, budgeting, know the basics of customer service and much more. We offer the accelerator course which provides the necessary knowledge and skills to work in the event industry.

This season you will have ahead:

  • New program which takes into account all current trends in event market
  • Practical pieces of advice and consultations from the leading experts
  • Consideration of practical cases
  • Possibility to speak with professionals of the highest rank, prize winners of the Ukrainian Events Awards premium

The course consists of 4 modules – workshops, 3 hours each. Every module includes not only theory but the analysis and examination of real cases and practical tasks. Having successfully finished the program, the participants will receive certificates of completion.

DURING THE MODULES YOU WILL

  • Gain the number of instruments forevent promotion
  • Learn how to make plan, KPI of the events and build the strategy of working with providers in a right way
  • Inquire brand new methodologies in events organizing
  • Understand how to organize correct command work, security at the event and how to promote event online

TARGET AUDIENCE

  • Event managers
  • PR specialists
  • Marketing specialists
  • Managers of all the departments, involved in the process of organizing events
  • Middle and senior-management

SYLLABUS

MODULE 1. EVENT PROMOTION – NOVEMBER 30, 10.00 – 13.15

  • Event concept creation
  • Target audience segmentation
  • Positioning
  • Key messages
  • Positioning and key messages of the events
  • Communication channels
  • Channels` promotion / event promotion instruments
  • Partnership on the events

MODULE 2. HOW TO MAKE THE EVENT SUCCESSFUL? – NOVEMBER 30, 14.15 – 17.30

  • What is successfulness and how it is measured
  • Contractors – who they are and how to work with them during the event
  • Who our clients are. How many of them can be there
  • Event analysis: how to work on idea creativeness in command
  • ROI at the event. How to measure enclosed resource and estimate effectiveness
  • FuckUp` cases and mistakes` conversation
  • Online promotion

MODULE 3. TEAM WORK EFFECTIVENESS – DECEMBER 01, 10.00 – 13.15

  • Event team at different stages of the project realisation
  • Effective interaction withing the team
  • Inner documentation
  • Note or messenger?
  • Interaction between the client`s and organizer`s command
  • Cases of the command work

MODULE 4. EVENT PROMOTION IN DIGITAL SPHERE – DECEMBER 01, 14.15 – 17.00

  • Who needs SMM for promotion
  • Who needs digital for promotion
  • What social media there are (messengers, hostings, SMM)
  • The principle of brand building
  • Practical cases

                                                        Partners

             

Trainers

1 / 4
Denis Bloshchynskiy
Co owner, Agency 42, co owner of the Charity Fund "Z krainy v Ukrainu"
Valeria Zhuk
Managing partner, Quadrate 28, 7+ years of working experience in PR and marketing
Igor Belousov
Head of SMM, IQ Media, 12 years of experience in digital and SMM
Dmytro Gavrylov
COO, WMF Event Group
Denis Bloshchynskiy
Valeria Zhuk
Igor Belousov
Dmytro Gavrylov
Should you be interested in participation, please, fill in the application form.
to questionnaire

For clarifiyng required conditions
and requirements of participation, write us

044 496 06 01

You can send a question to:

Contact person:

Iryna Shevchuk

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