Internet Marketing Development Programme

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About the Programme

Internet-marketing as an integral part of traditional marketing gains momentum today. Using it costs of products and services become lower, as there is no necessity of producer`s physical presence. In this case competition among the producers increases, there is a necessity to astonish customers. The main difference of the internet marketing from its conservative variant is a possibility of interaction, which means the possibility to cooperate with auditorium and clients explicitly, control situation fully, make targeting and web-analytics. This gives a possibility to become closer to the customer, understand him/her, create a product or service that will be fully consistent with his/her expectations. 

EBA Management Development Centre team announce the renewed Internet Marketing Development Programme, which will help you to understand and deepen in the principles of Facebook and Google, acquire innovations, choose the best digital channels for your business and implement e-commerce to be the best at the market. 

Having successfully finished the programme, you will receive certificates of completion.

DURING THE MODULES YOU WILL:

  • Learn how to work with Google analytics 
  • Make better your working skills in Facebook analytics sphere 
  • Accomplish personalisation of users at different stages of the purchase funnel 
  • Understand how to work with Google Tag Manager
  • Analyze how to adjust Google Data Studio та Google Spreadsheets
  • Increase conversion

TARGET AUDIENCE:

  • Marketing managers, that are willing to inquire innovations in the internet markleting
  • PR managers
  • Beginners in marketing sphere
  • Internal communication specialists

SYLLABUS

Module 1. Strategy of internet marketing for business – Anton Voroniuk – November 11 – 16.00 – 19.00

  • Instruments of the interenet marketing
  • Adjustment of advertising campaigns
  • Understanding of users and 
  • Digital marketing investigation: how to estimate the communication result 

Module 2. Adjustment of targeting advertising in facebook – Eldar Nagorniy  – November 13 – 16.00 – 19.00

  • Who, how and what for uses web analytics
  • Main instrument of Facebook analytics 
  • KPI — how to formulate and evaluate 
  • Audiences. Types and alignment 
  • Peculiarities of the geographical targeting 
  • Audiences in accordance with interests
  • Crossing of audiecnes 
  • Work with Facebook Pixel and its events. Methods of alignment 

Module 3. Algorythms of advertising delivery in Facebook, remarketing and funnels in Facebook – Olena Pogodina – November  18 – 16.00 – 19.00

  • Algorythms of advertising delivery and optimization of advertising campaigns
  • Types of remarketing in Facebook
  • Examples of funnels, conversion via site, Facebook Canvas and Lead Ads
  • Working cases 

Module 4. Google Analytics. Part 1 – Andrii Osipov – November 20 – 16.00 – 19.00

  • Principles of analytics systems work (js + cookie)
  • Main principles of conversion adjustment
  • Working with basic reports
  • TA analysis
  •  Traffic analysis
  • User behavior analysis
  • Working with conversions and transactions

Module 5. Google Analytics. Part 2 – Anadrii Osipov – November 25 – 16.00 – 19.00

  • Visualisation of data with Google instruments
  • Work with tables Google Spreadsheets
  • Visualisation of data in Google Date Studio
  • Work with big data

Module 6. Google Tag Manager – Andrii Osipov – November 27 – 16.00 – 19.00

  • Google TagManager:
    – Principles of GTM work
    – Setting codes through GTM
    – Setting up tracking of basic events:
    – Clicks
    – Form submition
    – Scroll
    – Pop-up opening
    – JS errors

Trainers

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Anton Voroniuk
CEO at WebPromoExperts Academy, CBDO at WebPromo Agency, Trainer at Google Academy for Agencies, certified in Google Analytics, Google AdWords, Bing Ads, Yandex Direct, Yandex Metrics, Google Apps for Business, author of the bestseller "Actual marketing"
Eldar Nagorniy
Tutor of Digital Marketing Course, General MBA BSK "KROK", Head of Digital Marketing, Intellectsoft
Olena Pogodina
Digital Manager, Arricano Real Estate LLC, ex-SMM Manager, Media Arts Group Ukraine
Andrii Osipov
CEO of the Andrii Osipov`s School of Web-analytics since 2016, journalist and blogger in the sphere of web-analytics since 2013
Anton Voroniuk
Eldar Nagorniy
Olena Pogodina
Andrii Osipov

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Contact person:

Iryna Shevchuk

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