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Marketing Development Programme

  • Status:We are working on the next season

About the Programme

Marketing is an integral part of any organizational successful activity. As relations between economic agents change and become complicated, its significancy is constantly growing. Today setting ambitious goals, most of the companies face a great amount of problematic situations. Highly expeirenced marketing specialists can make a unique product or service that answer expectations of the most demanding consumers, based on the market visualization, SEO optimization, innovation knowledge, created strategy. But how to create ideas, tune up internet-marketing in the company and customize branding? 

EBA Management Development Centre team announce the renewed Marketing Deveopment Programme, during 23 hours the best specialists will cover the abovementioned questions, share their own experience and insights in marketing sphere. 

Having successfully finished the programme, you will receive certificates of completion.

DURING THE MODULES YOU WILL

  • Learn how to use web analytics for different kinds of marketing product and service 
  • Adapt you internet strategy to be on TOP
  • Get feedback on your SEO optimization 
  • Understand what innovations are suitable for your business 
  • Measure ATL for your business 

TARGET AUDIENCE:

  • Marketing managers
  • PR managers
  • Marketing directors
  • Internal communication specialists

SYLLABUS

MODULE 1. MAIN PRINCIPLES OF THE INTERNET-MARKETING – MAKSYM KHOMENKO – NOVEMBER 05 – 16.00 – 20.00

  • Digital marketing strategy
  • Digital channels and how do they solve issues 
  • Marketing of social media 
  • Digital marketing investigation: how to estimate the communication result 

MODULE 2. GOOGLE ANALYTICS – ANTON LIPSKIY – NOVEMBER 07 – 16.00 – 20.00

  • General tools:
    – Web analysis tools:
    – Trends analysis
    – Competitors analysis
    – Own site analysis
    – Existing researches that can be used in the work
  • Web analytics – Google Analytics:
    –  Principles of analytics systems work (js + cookie)
    –  Working with basic reports:
      – TA analysis
      – Traffic analysis
      – User behavior analysis
      – Working with conversions and transactions
  • Google TagManager:
    – Principles of GTM work
    – Setting codes through GTM
    – Setting up tracking of basic events:
    – Clicks
    – Form submition
    – Scroll
    – Pop-up opening
    – JS errors

MODULE 3. KPI AND METRICS OF EFFECTIVE MARKETING – DANYLO VAKHOVSKYI – NOVEMBER 12 – 17.00 – 20.00

  • Communication targets
  • Target audience
  • Insight
  • Message
  • Big idea

MODULE 4. BRANDING: ADVANCED – MARK SAWCHUK, JOACHIM BENTZ – NOVEMBER 14 – 16.00 – 20.00

  • Components of Branding
  • Brand Research
  • Brand Development
  • Brand Experience
  • Brand Touchpoints
  • Brand Management
  • Brand Loyalty
  • Brand Validation

MODULE 5. INNOVATIONS IN MARKETING – PAVLO RYZHII – NOVEMBER 19 – 16.00 – 20.00

  • Understanding How Innovation Occurs
  • The Fundamentals of Innovation
  • Different Types of Innovation
  • Nurturing the Innovation Process

MODULE 6. CO-CREATION: UNDERCOVER BRAND – OLEKSII MOROZOV – NOVEMBER 21 – 16.00 – 20.00

  • Influence Marketing: how it works in Ukraine and around the world
  • Native content vs. native advertising
  • Opinion leaders and bloggers: a new channel for content distribution
  • How to choose an OL: everything about the headache of the manager
  • Co-creation for people. The most important thing in brand communication through a blogger
  • Analysis of case studies of the agency
  • Practical training

Trainers

1 / 7
Maksym Khomenko
Chief digital officer, Publicis Groupe, 15 years of experience in advertising, exeperience in digital and non-TV media, strategic and tactical planning
Anton Lipskiy
Web analytics and online advertising specialist with over 10 years of experience,Team Lead in Promodo and co-founder of the training school LVL80, experience in working both with small business and with big international brands, for more than 7 years a speaker at many schools and conferences
Danylo Vakhovskyi
Marketing director, Uklon, co-founder, Brand Content, more than 10 years’ experience in Nova Poshta, COMFY, Ukrzaliznytsia
Mark Sawchuk
Adjunct Executive Professor, KSE, General Director L'Oreal Ukraine, 15 years of experience
Joachim Bentz
Adjunct Executive Professor KSE, Partner, ISD Group, Consumer Marketing Director, Belersdorf
Pavlo Ryzhii
Innovations Manager, Philip Morris Ukraine Caucuses and Moldova, development of the innovations strategy for affiliate, including internal innovation process with elements of Design Thinking and LEAN Startup as well as interface for external cooperation (Open Innovations) with startups, makers, creators and scientists, creation movement of Intrapreneurs
Oleksii Morozov
Creative Director of Havas Digital, more than 10 years in advertising, experience of working in Leo Burnett, Grape Ukraine, McCann Almaty and Geometry Global. more than 20 awards at international advertising festivals, recent years he works in the digital market, where he managed to launch more than a dozen projects with bloggers, developed campaigns with the connection of Shazam and the use of AI
Maksym Khomenko
Anton Lipskiy
Danylo Vakhovskyi
Mark Sawchuk
Joachim Bentz
Pavlo Ryzhii
Oleksii Morozov

Partners

You can send a question to:

Contact person:

Iryna Shevchuk

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