Open Lecture: Destroy Your Business Model: How to Do it Efficiently?

  • Date: 22/05/2018
  • Language: Russian
  • Time: 10:00 - 12:00
  • Ticket:free of charge for EBA members

HUB 4.0 (1/3 Yaroslavskyi lane)

How to make it possible for the brand to break through and not to remain just a historical fact. Only those people who are burned with the idea of ​​new challenges and motivation can realize this. If those people with burning desire come back to work each morning since they can play their favourite game, you don’t have to worry about the result of their work. Innovative business models are created by people who think creatively, comprehend quickly and hit the bull’s eye in a rational and intuitive way. Traditional business models of success today are being destroyed as myths nowadays, because in the 3rd wave of industrial development, those who pursue their own, yet unprotected, path of innovation survive and win. It is confident and inspiring.

EBA Management Development Centre Team together with Arricano invite you to join the Open Lecture: Destroy Your Business Model: How to Do it Efficiently? At the open lecture you will find out how to understand better the business model of your company and comprehend the rules of your survival.

Speaker: Mykhailo Merkulov, CEO, Arricano, active participant and speaker of international business forums and investment road shows, MBA holder (2007 – Mamchester Business School). In 2016 he is recognized as the Person of the Year in the Ukrainian real estate market. Sphere of interests – social trends, innovations and IT technologies in business.

Partner: Arricano

Target audience:

  • owners and CEOs of companies
  • top managers responsible for business development and innovations
  • project managers
  • marketing managers
  • financial managers
  • new business developers, innovative officers
  • anyone who is interested in advanced management technologies in business

Topics under discussion:

  • Most business models in most industries are under attack.
  • Competitive advantages of the 3d industrial revolution don’t work any longer.
  • Why you should destroy your business model now?
  • Three main rules of your survival.
  • How to do it for free, or almost for free.

As a result of the lecture the participants will get:

  • Understanding of the approaches and relevance of creating a new business model.
  • Knowledge in management trends from the CEO of an international company that is developing three times faster than market indicators.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01.


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Mykhailo Merkulov
Arricano CEO, active participant and speaker in international business forums and investment road shows, MBA (Manchester Business School), in 2016 was recognized as the Person of the Year in the Ukrainian real estate market, and in 2019 entered the ranking of the management elite "Best Top Managers of the Country" in the real estate sphere according to the business edition "Focus"
Mykhailo Merkulov

You can send a question to:

Contact person:

Anna Merkulova

(044) 496-06-01


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