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Online-Training: Copywriting and Storytelling for Brands

Communication Personal Effectiveness Personal Development CEO, TOP Management HR, CSR, Internal Communications PR, Marketing, Advertising, Design
  • Duration:11 - 25 September
  • Language: Ukrainian
  • Time: 17:00 - 19:00
  • Format:5 days (September 11, 15, 18, 22, 25)
  • Fee for EBA members:6500 UAH
  • Early Registration for EBA members:5500 UAH till August 8
  • Place: Will be online
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  Online-Training: Copywriting and Storytelling for Brands. Date: 11 September2025. Time: 17:00 19:00. Language: Ukrainian. Format: 5 days (September 11, 15, 18, 22, 25). Place: Will be online. Every company communicates continuously with both customers and employees. One of the two basic principles of the success of all types of communication is the ability to accurately and convincingly convey certain meanings to the target audience. Copywriting is the ability to clearly convey information to the audience and encourage people to take action. Copywriting is a universal tool for business communication with the world. EBA Management Development Centre Team together with Elina Slobodyanyuk invite you to take part in a new Online Training: Copywriting and Storytelling for Brands. Trainer: Elina Slobodyanyuk, author of international bestsellers in copywriting. Her books “The Copywriter’s Desk Book” and “The Copywriter’s Treasure” have trained specialists in the territory from the Baltic countries, the Balkans, Poland, the Czech Republic to Kazakhstan and Israel. Candidate of Historical Sciences. Political technologist, author of the manual The Way to the Voters Heart. Elina Slobodyanyuks fourth book Storytelling is Our Everything was published in early 2025. Target audience: marketers, PR specialists, content makers, HR and TOP management. Program Module 1. Fundamentals of copywriting – 11.09, 17:00-19:00 Text identification: informational VS emotional. Mistakes that kill the text. Literary techniques in the service of communication. Module 2. Universal principles of text enhancement – 15.09, 17:00-19:00 Techniques for attracting and retaining attention. 10 basic principles of text modification. The unknown secret of communication. Module 3. Basic text marketing rules – 18.09, 17:00-19:00 Differences between characteristics and benefits. Persuasion strategy. Rules of friendly business correspondence. Finding topics for content generation. Module 4. Storytelling - a universal form of communication – 22.09, 17:00-19:00 The shortest theory of storytelling. The story framework. Epic stories in social life and business. Module 5. Personalities and characters – 25.09, 17:00-19:00 Typology of characters. Archetypes, their characteristics and manifestations. Applying the acquired knowledge to create powerful stories. The training involves completing homework assignments according to the needs of the participants.Trainers. Elina Slobodyanyuk. Author of the international bestsellers on copywriting. Her books «Copywriter’s Handbook» and «Treasure of (for) a Copywriter» were studied by specialists in the territory from the Baltic and Balkan countries, Poland, the Czech Republic to Kazakhstan and Israel. The third book is «The Way to the Voter’s Heart». The fourth book «Only Storytellers Will Survive» is being prepared. Candidate of Historical Sciences. Lecturer of the author’s course in Ukrainian Catholic University. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

Every company communicates continuously with both customers and employees. One of the two basic principles of the success of all types of communication is the ability to accurately and convincingly convey certain meanings to the target audience.

Copywriting is the ability to clearly convey information to the audience and encourage people to take action. Copywriting is a universal tool for business communication with the world.

EBA Management Development Centre Team together with Elina Slobodyanyuk invite you to take part in a new Online Training: Copywriting and Storytelling for Brands.

Trainer: Elina Slobodyanyuk, author of international bestsellers in copywriting. Her books “The Copywriter’s Desk Book” and “The Copywriter’s Treasure” have trained specialists in the territory from the Baltic countries, the Balkans, Poland, the Czech Republic to Kazakhstan and Israel. Candidate of Historical Sciences. Political technologist, author of the manual “The Way to the Voter’s Heart”. Elina Slobodyanyuk’s fourth book “Storytelling is Our Everything” was published in early 2025.

Target audience: marketers, PR specialists, content makers, HR and TOP management.

Program

Module 1. Fundamentals of copywriting – 11.09, 17:00-19:00

  • Text identification: informational VS emotional.
  • Mistakes that kill the text.
  • Literary techniques in the service of communication.

Module 2. Universal principles of text enhancement – 15.09, 17:00-19:00

  • Techniques for attracting and retaining attention.
  • 10 basic principles of text modification.
  • The unknown secret of communication.

Module 3. Basic text marketing rules – 18.09, 17:00-19:00

  • Differences between characteristics and benefits.
  • Persuasion strategy.
  • Rules of friendly business correspondence.
  • Finding topics for content generation.

Module 4. Storytelling – a universal form of communication – 22.09, 17:00-19:00

  • The shortest theory of storytelling.
  • The story framework.
  • Epic stories in social life and business.

Module 5. Personalities and characters – 25.09, 17:00-19:00

  • Typology of characters.
  • Archetypes, their characteristics and manifestations.
  • Applying the acquired knowledge to create powerful stories.

The training involves completing homework assignments according to the needs of the participants.

Trainers

1 / 1
Elina Slobodyanyuk
Author of the international bestsellers on copywriting. Her books «Copywriter’s Handbook» and «Treasure of (for) a Copywriter» were studied by specialists in the territory from the Baltic and Balkan countries, Poland, the Czech Republic to Kazakhstan and Israel. The third book is «The Way to the Voter’s Heart». The fourth book «Only Storytellers Will Survive» is being prepared. Candidate of Historical Sciences. Lecturer of the author’s course in Ukrainian Catholic University
Elina Slobodyanyuk

You can send a question to:

Contact person:

Yuliia Hryshko

Contact
067 406 65 40
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