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Online-Lecture:Marketing transformation: challenges and requirements

Marketing аnd PR Trends and Innovations
  • Date: 14/09/2021
  • Language: Ukrainian/Russian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
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  Online-Lecture:Marketing transformation: challenges and requirements. Date: 14 September2021. Time: 11:00 12:30. Language: Ukrainian/Russian. Fee: free of charge for EBA members. When you look at the Cannes Lions, innovative innovations, robots and blockchain, you realize that behind everything is a big team and even bigger budgets. At first glance, it seems that it is a matter of marketing and packaging. But it only seems so, because growth begins with business processes, strategies, thinking, approaches. What are these approaches, without which any marketing is a waste of money, and how to really drive growth. EBA Management Development Centre together with Zhanna Strelnikova invite you to take part in the Online-Lecture:Marketing transformation: challenges and requirements. Speaker: Zhanna Strelnikova, business consultant, former marketing director of the Coca-Cola Company, marketing manager of PepsiCo, is in the TOP-25 business ladies of Ukraine 2020 according to Vlast Denieg, winner of 4 Effie Awards for the effectiveness of advertising campaigns. Target audience: Marketing specialists PR managers Heads of departments CEOs Topics under discussion: Lessons for the last 2 years: winning brand activations. How strategic thinking wins big budgets What low cost marketing means How the leader of the company should look today to move the business forward As a result of the lecture, each participant will: understand how to make cool projects even without big budgets hear about the trends of 2022-2023 be able to form its own map of development understand what skills need to be upgraded for personal growth receive a list of literature, media for inspiration and growth Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. Speakers. Zhanna Strelnikova. business consultant, former marketing director of the Coca-Cola Company, marketing manager of PepsiCo, is in the TOP-25 business ladies of Ukraine 2020 according to Vlast Denieg, winner of 4 Effie Awards for the effectiveness of advertising campaigns.. You can send a question to:. Contact person:. Anna Merkulova. E-mail development@eba.com.ua. Contact Phone. 044 496 06 01.

When you look at the Cannes Lions, innovative innovations, robots and blockchain, you realize that behind everything is a big team and even bigger budgets. At first glance, it seems that it is a matter of marketing and packaging. But it only seems so, because growth begins with business processes, strategies, thinking, approaches. What are these approaches, without which any marketing is a waste of money, and how to really drive growth.

EBA Management Development Centre together with Zhanna Strelnikova invite you to take part in the Online-Lecture:Marketing transformation: challenges and requirements.

Speaker: Zhanna Strelnikova, business consultant, former marketing director of the Coca-Cola Company, marketing manager of PepsiCo, is in the TOP-25 business ladies of Ukraine 2020 according to Vlast Denieg, winner of 4 Effie Awards for the effectiveness of advertising campaigns.

Target audience:

  • Marketing specialists
  • PR managers
  • Heads of departments
  • CEOs

Topics under discussion:

  • Lessons for the last 2 years: winning brand activations.
  • How strategic thinking wins big budgets
  • What low cost marketing means
  • How the leader of the company should look today to move the business forward

As a result of the lecture, each participant will:

  • understand how to make cool projects even without big budgets
  • hear about the trends of 2022-2023
  • be able to form its own map of development
  • understand what skills need to be upgraded for personal growth
  • receive a list of literature, media for inspiration and growth

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Number of listeners is limited. Should you have any questions, please, write at development@eba.com.ua or call (044) 496-06-01. 

Speakers

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Zhanna Strelnikova
business consultant, former marketing director of the Coca-Cola Company, marketing manager of PepsiCo, is in the TOP-25 business ladies of Ukraine 2020 according to Vlast Denieg, winner of 4 Effie Awards for the effectiveness of advertising campaigns.
Zhanna Strelnikova

You can send a question to:

Contact person:

Anna Merkulova

Contact
044 496 06 01
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