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EPAM Continuum Reveals Early Results from ‘Consumers Unmasked’ Study

11/ 08/ 2021
  EPAM Continuum, the integrated business, experience, technology and data consulting practice of EPAM Systems, Inc. (NYSE: EPAM), today announced the release of their 2021 Consumers Unmasked Study. The first in a four-part study, the project follows a consumer council made up of 71 Millennial and Gen-Z shoppers—exploring their spending habits across the food, fitness, fashion, travel and home industries through discussion forums, Q&As, diaries and vlogs. Key themes discovered from the study include: Whatever Else Matters, Value for Money Matters More. Value for money (a combination of quality, availability, choice and price) is a key trigger. Finding the Best Deal is a ‘Badge of Honor.’ Searching for the best price became a challenge and finding it was seen as an achievement. Rewarding Experiences are Expected. Consumers grew to expect more from their online experiences—they anticipate seamless, but also expect fun. Ethics Climb the Leaderboard. Many consumers voiced respect for brands that do (or are trying to do) good, but said altruism needs to be genuine and transparent. COVID-19 Concerns Remain. The uncertainty of the pandemic manifested itself in numerous ways. The study will return in September 2021 with a quantitative survey to back up the qualitative data analysed to date. Read the Consumers Unmasked Research. To learn more about EPAM Continuum’s integrated business, experience, technology and data consulting practice, visit https://www.epam.com/services/consult-and-design. To learn more about EPAM, visit www.epam.com. About EPAM Systems Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its software engineering expertise to become a leading global product development, digital platform engineering, and top digital and product design agency. Through its ‘Engineering DNA’ and innovative strategy, consulting, and design capabilities, EPAM works in collaboration with its customers to deliver next-gen solutions that turn complex business challenges into real business outcomes. EPAM’s global teams serve customers in more than 35 countries across North America, Europe, Asia and Australia. As a recognized market leader in multiple categories among top global independent research agencies, EPAM was one of only four technology companies to appear on Forbes 25 Fastest Growing Public Tech Companies list every year of publication since 2013 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list in 2019 and 2020. Learn more at www.epam.com and follow us on Twitter @EPAMSYSTEMS and LinkedIn. About EPAM Continuum EPAM Continuum’s diverse, integrated consulting teams apply a Systems Thinking mindset to get to the heart of our clients’ increasingly complex business challenges. Our business, experience, technology and data consultants work together to create holistic solutions that achieve meaningful, sustained impact for businesses, their employees and customers. Learn more at www.epam.com/epam-continuum and follow us on LinkedIn

EPAM Continuum, the integrated business, experience, technology and data consulting practice of EPAM Systems, Inc. (NYSE: EPAM), today announced the release of their 2021 Consumers Unmasked Study. The first in a four-part study, the project follows a consumer council made up of 71 Millennial and Gen-Z shoppers—exploring their spending habits across the food, fitness, fashion, travel and home industries through discussion forums, Q&As, diaries and vlogs.

Key themes discovered from the study include:

  1. Whatever Else Matters, Value for Money Matters More. Value for money (a combination of quality, availability, choice and price) is a key trigger.
  2. Finding the Best Deal is a ‘Badge of Honor.’ Searching for the best price became a challenge and finding it was seen as an achievement.
  3. Rewarding Experiences are Expected. Consumers grew to expect more from their online experiences—they anticipate seamless, but also expect fun.
  4. Ethics Climb the Leaderboard. Many consumers voiced respect for brands that do (or are trying to do) good, but said altruism needs to be genuine and transparent.
  5. COVID-19 Concerns Remain. The uncertainty of the pandemic manifested itself in numerous ways.

The study will return in September 2021 with a quantitative survey to back up the qualitative data analysed to date.

Read the Consumers Unmasked Research.

To learn more about EPAM Continuum’s integrated business, experience, technology and data consulting practice, visit https://www.epam.com/services/consult-and-design.

To learn more about EPAM, visit www.epam.com.

About EPAM Systems

Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its software engineering expertise to become a leading global product development, digital platform engineering, and top digital and product design agency. Through its ‘Engineering DNA’ and innovative strategy, consulting, and design capabilities, EPAM works in collaboration with its customers to deliver next-gen solutions that turn complex business challenges into real business outcomes. EPAM’s global teams serve customers in more than 35 countries across North America, Europe, Asia and Australia. As a recognized market leader in multiple categories among top global independent research agencies, EPAM was one of only four technology companies to appear on Forbes 25 Fastest Growing Public Tech Companies list every year of publication since 2013 and ranked as the top IT services company on Fortune’s 100 Fastest-Growing Companies list in 2019 and 2020. Learn more at www.epam.com and follow us on Twitter @EPAMSYSTEMS and LinkedIn.

About EPAM Continuum
EPAM Continuum’s diverse, integrated consulting teams apply a Systems Thinking mindset to get to the heart of our clients’ increasingly complex business challenges. Our business, experience, technology and data consultants work together to create holistic solutions that achieve meaningful, sustained impact for businesses, their employees and customers. Learn more at www.epam.com/epam-continuum and follow us on LinkedIn

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