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EBA HR Hub Kharkiv: Employer Branding. The Art and Science

28/ 01/ 2020
  A strong and reputable HR brand gives a competitive edge to the company in the labor market. It allows the decrease of recruitment costs to 10 % and attract twice as many candidates сompared to those with a weak Employer Brand. According to the recent survey of Ancor Ukraine, 62 % of the job applicants surf social media sites looking for the information about the company before applying a resume. 50 % of the candidates refuse to work in a company with a bad reputation even with a higher salary. In the meeting of HR Hub, Andriy Daniliuk, Business Development Director of Ancor Ukraine, introduced the participants to the main tools of Employer Branding. He also underlined the importance of Employer Value Proposition, since the opinions of the employers and the applicants concerning working conditions do not coincide. A nice surprise for the attendees was a lottery drawing with prizes from ANCOR. Many thanks to the speaker for the valuable content! We wish the participants success in Employer Branding of their companies!

A strong and reputable HR brand gives a competitive edge to the company in the labor market. It allows the decrease of recruitment costs to 10 % and attract twice as many candidates сompared to those with a weak Employer Brand. According to the recent survey of Ancor Ukraine, 62 % of the job applicants surf social media sites looking for the information about the company before applying a resume. 50 % of the candidates refuse to work in a company with a bad reputation even with a higher salary.

In the meeting of HR Hub, Andriy Daniliuk, Business Development Director of Ancor Ukraine, introduced the participants to the main tools of Employer Branding. He also underlined the importance of Employer Value Proposition, since the opinions of the employers and the applicants concerning working conditions do not coincide.

A nice surprise for the attendees was a lottery drawing with prizes from ANCOR.

Many thanks to the speaker for the valuable content! We wish the participants success in Employer Branding of their companies!

Speakers

1 / 2
Andriy Danylyuk
Business Development Director, ANCOR Ukraine In 2007 Andriy graduated from the Kyiv National Economic University after Vadym Getman with a degree in International Business Management. He joined ANCOR on March, 2017 as a Business Development Manager. Andriy is an author of numerous articles on migration, trends and tendencies on the Ukrainian labor market, speaker and participant of the largest personnel forums and conferences. Overall experience in sales management and analytics is 15+ years.
Eduard Rubin
Chair of the Telesens IT Board of Directors
Andriy Danylyuk
Eduard Rubin

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