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EBA joined the Sales Meetup for Importers organized by Forbes Ukraine

22/ 06/ 2026
  💼 Olena Ayrault, Head of the Unlimit Ukraine project at the European Business Association, moderated the importers’ sales meetup organized by Forbes Ukraine. 💬 The discussion “Importer 2.0: How to Sell Value Instead of a Product and Earn More from the Same Customers” focused on which customer data truly drives sales, how to turn CRM into a growth tool, how to choose effective sales channels, and how to sell through value, expertise, and service rather than price alone. Participants also discussed cross-sell, up-sell, and other tools that help importers work with existing clients and increase repeat sales. We thank the organisers, speakers, and participants for a meaningful and insightful discussion!
01/

💼 Olena Ayrault, Head of the Unlimit Ukraine project at the European Business Association, moderated the importers’ sales meetup organized by Forbes Ukraine.

💬 The discussion “Importer 2.0: How to Sell Value Instead of a Product and Earn More from the Same Customers” focused on which customer data truly drives sales, how to turn CRM into a growth tool, how to choose effective sales channels, and how to sell through value, expertise, and service rather than price alone.

Participants also discussed cross-sell, up-sell, and other tools that help importers work with existing clients and increase repeat sales.

We thank the organisers, speakers, and participants for a meaningful and insightful discussion!

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