EBA Dnipro PR & Marketing HUB: How to develop an effective YouTube channel for your brand
At the meeting, the speaker was Artem Klimber, founder and creative producer of HunkyProduction, who talked about how to create a video that sells, what product a company can do on its own, what to outsource and more, and gave working tools and cool examples for creating video content.
90% of Ukrainian business is not in YouTube yet, especially small and medium sized ones.
The goal of the resource: Provide interesting expert information upon user request. How to choose a theme of a video? What do you need to know about your product to buy it? – Answer and you’ll get a topic for your content.
YouTube is interested in:
- Broadcast videos
- Long video to advertise a lot
- Maximum Broadcast Video Content
Do not cheat! – Artem warns.
Upload videos regularly.
Write a content plan.
YouTube only stores videos for monetization. YouTube is not interested to save your dog and cat videos ☺️