EBA Dnipro PR & Marketing HUB: Marketing skills to be future-ready

27/ 01/ 2022

Successful marketers must not only be able to attract customers and show them the benefits of their product or service, but also know how to use the innovative tools to attract those customers. The usual effective methods are rapidly becoming obsolete, advertising is increasingly ignored, and the concept of a unique sales proposition is disappearing, so there is a need to find and use radically new approaches. Thus, it is important to pay attention to the search for fresh ideas, impartiality, creativity in developing a marketing solution. So how to think out the box? Olga Korneva, the speaker of the event, advised to find inspiration in extraordinary things, such as: ✅consider strange works of art; ✅observe the chaos in nature; ✅wear unusual clothes, accessories; ✅choose movies and literature with non-linear plots. Studies in neuromarketing and neurophysiology say that the decision-making process in B2B and B2C marketing is almost the same. It is important what techniques are used to communicate with the consumer: the rational part of the purchase decision is made by the cerebral cortex, which processes verbal information, but the command to action to buy is formed in the limbic brain. This ancient part of the brain does not understand words. When the right communication tools affect both the emotional center and the rational logic, you will get a new customer or buyer. Therefore, knowledge of the physiology of decision making is the key to marketing in an age of change. EBA Dnipro is sincerely grateful to Olga Korneva and Olga Zenina for an extremely rich event of useful insights!

Successful marketers must not only be able to attract customers and show them the benefits of their product or service, but also know how to use the innovative tools to attract those customers.

The usual effective methods are rapidly becoming obsolete, advertising is increasingly ignored, and the concept of a unique sales proposition is disappearing, so there is a need to find and use radically new approaches.

Thus, it is important to pay attention to the search for fresh ideas, impartiality, creativity in developing a marketing solution. So how to think out the box? Olga Korneva, the speaker of the event, advised to find inspiration in extraordinary things, such as:

✅consider strange works of art;

✅observe the chaos in nature;

✅wear unusual clothes, accessories;

✅choose movies and literature with non-linear plots.

Studies in neuromarketing and neurophysiology say that the decision-making process in B2B and B2C marketing is almost the same. It is important what techniques are used to communicate with the consumer: the rational part of the purchase decision is made by the cerebral cortex, which processes verbal information, but the command to action to buy is formed in the limbic brain. This ancient part of the brain does not understand words. When the right communication tools affect both the emotional center and the rational logic, you will get a new customer or buyer. Therefore, knowledge of the physiology of decision making is the key to marketing in an age of change.

EBA Dnipro is sincerely grateful to Olga Korneva and Olga Zenina for an extremely rich event of useful insights!