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EBA Dnipro PR & Marketing HUB: Visual brand language

15/ 09/ 2021
  Properly constructed brand standards help to create a right image about company, as well as implement effective marketing strategy. At the meeting EBA Dnipro PR & Marketing HUB together with Olexander Taranenko, creative director of TECHIIA Holding and senseit.solutions we talked about  language of brand visualization. First of all, Oleksandr Taranenko advised to leave space for creativity and clearly set goals when you are working with designers. The designers tools include not only work with graphics programs, but also the processing of form, color, materials, typography, composition, image, storytelling. Therefore, it is necessary to spare additional time for construction of the brief and the technical task to get as result a desirable final product. Why is identity not branding? Branding consists of a combination of all the following platforms: Business (goods / services, resources). Research (consumers, market, competitors). Strategies (positioning, brand platforms). Verbal identification (style, tone, slogan, name). Visual identification (system design). Implementation (adaptation, regulations, channels of communication). These factors are fundamental and describe what the company wants to convey to the consumer. The task of identity is to be a recognizable tool for the client. Brand identity should be able to present quickly a company or product to potential customers. Your audience will associate your brand identity with your product or service, and this identity  creates connection between you and your customers, builds loyalty, and determines how your customers will perceive your brand. EBA Dnipro thanks the head of EBA Dnipro PR & Marketing HUB Olga Zenina and Oleksandr Taranenko for an informative meeting and cases.

Properly constructed brand standards help to create a right image about company, as well as implement effective marketing strategy. At the meeting EBA Dnipro PR & Marketing HUB together with Olexander Taranenko, creative director of TECHIIA Holding and senseit.solutions we talked about  language of brand visualization.

First of all, Oleksandr Taranenko advised to leave space for creativity and clearly set goals when you are working with designers. The designer’s tools include not only work with graphics programs, but also the processing of form, color, materials, typography, composition, image, storytelling. Therefore, it is necessary to spare additional time for construction of the brief and the technical task to get as result a desirable final product.

Why is identity not branding? Branding consists of a combination of all the following platforms:

  1. Business (goods / services, resources).
  2. Research (consumers, market, competitors).
  3. Strategies (positioning, brand platforms).
  4. Verbal identification (style, tone, slogan, name).
  5. Visual identification (system design).
  6. Implementation (adaptation, regulations, channels of communication).

These factors are fundamental and describe what the company wants to convey to the consumer. The task of identity is to be a recognizable tool for the client. Brand identity should be able to present quickly a company or product to potential customers. Your audience will associate your brand identity with your product or service, and this identity  creates connection between you and your customers, builds loyalty, and determines how your customers will perceive your brand.

EBA Dnipro thanks the head of EBA Dnipro PR & Marketing HUB Olga Zenina and Oleksandr Taranenko for an informative meeting and cases.

Speakers

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Олександр Тараненко
Креативный директор міжнародного технологічного холдингу TECHIIA Holding, серед найгучніших поточних проектів – співпраця з Міністерством цифрової трансформації щодо розбудови галузі інформаційних технологій, будівництва дата-центрів, розвиток кіберспорту та STEM-освіти; креативний директор агенції senseit.solutions
Олександр Тараненко

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