EBA DNIPRO GLOBAL MARKETS: Conquering the German Market. Strategies and Insights
Recently, we announced a new project, EBA Dnipro Global Markets, which will cover the most relevant global markets for Ukrainian exporters. At the first meeting, expert Alyona Voznenko shared practical experience regarding cooperation with one of the most economically developed countries in Europe – Germany. For an effective entry into this market, it is crucial to understand cultural peculiarities, consumer mentality, business etiquette, communication norms, and more. Despite Ukraine having a free trade zone with the EU, simplifying and reducing customs barriers for the export of goods, there are still significant factors to consider. Exporting goods from Ukraine to Germany can be advantageous and successful by following these steps:
Professional and precise approach, as Germans are known for their precision, organization, and punctuality. In business, this is reflected in careful attention to detail, fulfilling promises, and meeting deadlines. Always rely on professionalism and provide recommendations from existing international partners.
Quality and reliability of goods. If the quality of your products meets high standards, it can be a competitive advantage in the German market.
Marketing and branding development. Clearly describe your product, obtain all necessary certificates, and ensure proper packaging at all stages – from creation to disposal.
Supply chain management. The German logistics infrastructure is well-developed, allowing for efficient distribution and delivery of goods to other EU countries. This is a complex process that requires the involvement and coordinated cooperation of all stakeholders.
We sincerely thank speaker Alyona Voznenko for the interesting and informative meeting. Stay tuned for announcements and join upcoming online events!