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Dress Communication

06/ 02/ 2018
  Author: Anna Danevych, personal and corporate style consultant, ideologist and speaker of DARE TO DRESS. SMART TALKS World community unanimously defined communication as a key competence of the future. The business environment has already developed many tools and methods for effective communication, but we rarely associate this skill with the appearance. Communication begins long before we actually start talking. Very often, the first strong, and sometimes even the decisive impression we make is not what we say, but what we look like. Therefore, one should not underestimate the value of the appearance. When we talk about personal style, its often difficult for us to visualize it in the context of formal or business dress code. The concept of dress code in 2018 appears archaic and is associated with restrictions and impersonal standards. And this don’t cause enthusiasm in anyone. The fourth industrial revolution did not leave any sphere of modern life without significant transformations and the dress-communication comes to replace the dress code. The key difference between these two terms is that the dress code is a set of standard rules that do not take into account the needs of a particular person in self-expression. However, the basis of the dress-communication lies in identity, personalization and creativity, and therefore, that allows us to stand out and make our communication even more effective. White top, black bottom. Gray dress-case. Classic pants. Not very inspiring, right? But in reality everything depends on the approach. The modern fashion offers us an unlimited set of tools to create your own original style: there are many different shapes, accessories, fabrics, textures, colors. So, at the same time many trends exist simultaneously and therefore practically everything can be interpreted quite interesting in terms of fashion. Modern fashion allows us to express our own life position even within the most conservative dress code. Why is this important? It adds us confidence in ourselves and our uniqueness. A resident of a modern city on average 60 times a day sees his reflection in a mirror, a window, a smartphone screen. If we feel good, the inspiration comes to us faster. Therefore, the results of our activities are better. Moreover, in the fast rhythm of life, we often lack the time to deep, thorough communication with people. Clip thinking extends to the reading of people. Dress-communication is the very approach that allows us to encode the mind in appearance. This is a laconic wording of an internal message using clothes, accessories, hairstyles, makeup, etc. Therefore, it is not only a respect for oneself and ones personality, but also a manifestation of respect for other people and their time. To be, not seem to be, to express oneself, and not to impress others – thats the basic philosophy of dress-communication. Types of figures, colors, trends are only technical nuances that need to be considered, but which are not the key ones. The key in dress-communication is the Person, not the body. It is very important to realize that a personal brand, the most important tendency of the present, is impossible without a personal style. Its time to change your mind and it’s very nice if changes occur not only inside but also outside.

Author: Anna Danevych, personal and corporate style consultant, ideologist and speaker of DARE TO DRESS. SMART TALKS

World community unanimously defined communication as a key competence of the future. The business environment has already developed many tools and methods for effective communication, but we rarely associate this skill with the appearance. Communication begins long before we actually start talking. Very often, the first strong, and sometimes even the decisive impression we make is not what we say, but what we look like. Therefore, one should not underestimate the value of the appearance.

When we talk about personal style, it’s often difficult for us to visualize it in the context of formal or business dress code. The concept of dress code in 2018 appears archaic and is associated with restrictions and impersonal standards. And this don’t cause enthusiasm in anyone.

The fourth industrial revolution did not leave any sphere of modern life without significant transformations and the dress-communication comes to replace the dress code. The key difference between these two terms is that the dress code is a set of standard rules that do not take into account the needs of a particular person in self-expression. However, the basis of the dress-communication lies in identity, personalization and creativity, and therefore, that allows us to stand out and make our communication even more effective.

White top, black bottom. Gray dress-case. Classic pants. Not very inspiring, right? But in reality everything depends on the approach. The modern fashion offers us an unlimited set of tools to create your own original style: there are many different shapes, accessories, fabrics, textures, colors. So, at the same time many trends exist simultaneously and therefore practically everything can be interpreted quite interesting in terms of fashion.

Modern fashion allows us to express our own life position even within the most conservative dress code. Why is this important? It adds us confidence in ourselves and our uniqueness. A resident of a modern city on average 60 times a day sees his reflection in a mirror, a window, a smartphone screen. If we feel good, the inspiration comes to us faster. Therefore, the results of our activities are better. Moreover, in the fast rhythm of life, we often lack the time to deep, thorough communication with people. Clip thinking extends to the “reading” of people. Dress-communication is the very approach that allows us to encode the “mind” in appearance. This is a laconic wording of an internal message using clothes, accessories, hairstyles, makeup, etc. Therefore, it is not only a respect for oneself and one’s personality, but also a manifestation of respect for other people and their time.

To be, not seem to be, to express oneself, and not to impress others – that’s the basic philosophy of dress-communication. Types of figures, colors, trends are only technical nuances that need to be considered, but which are not the key ones. The key in dress-communication is the Person, not the body.

It is very important to realize that a personal brand, the most important tendency of the present, is impossible without a personal style. It’s time to change your mind and it’s very nice if changes occur not only inside but also outside.

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