EBA Odesa Sales Time

03/ 04/ 2019


Initially, the sales manager is an expert whose main task is realization of goods and services. Products were sold directly from the hands of a manufacturer into the hands of a consumer in the past, in our days this chain has significantly expanded. Now it’s not enough to place advertisement and wait for calls. Therefore, each of you needs employees who will be able to generate contacts with potential clients. Despite the specifics of a product or services being sold, the essence of the sales specialist work is: selling the product, keeping sales at a high level and, if possible, also increasing it.

At the anniversary EBA Odesa Sales Time, in the process of interactive discussions with practical cases, participants found out how to distinguish the good sales manager from the bad, what to look for in the CV and at what to pay attention during the interview. We also had known how not to waste time on the live meeting, or, conversely, invite for an interview. Everyone learned how to ask questions during intercourse in order to determine the speed of a candidate’s reaction and his ability to improvise. Olga Antonova focused on the process of learning and adaptation of the employee, if the candidate is from your/ not your market. The attendees received instructions and tasks for self-studing on interaction with the seller: how to set tasks, what instruments to ensure, how to control + taboo in working with an employee, setting goals using the SMART method and what features and life hacks exist in daily routine.

Thanks to the speaker for useful content and interactivity, and to the participants for their openness to new knowledge and desire to share own experience. Remember, the success of business result depends on those who implement the final product!


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Olha Antonova
Business coach for sales and service; develops a sales culture in the commercial sector, including segments b2b and b2c
Olha Antonova

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