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ASBIS-UKRAINE аnnounces the Appointment of a New Head

22/ 01/ 2026
  As of 22 January 2026, Ivan Pavlik has been appointed General Manager of the company. Vitalii Melnychenko, will continue his work within the group of companies, focusing on the strategic areas of business development. Ivan Pavlik has over 20 years of experience in retail. Previously, he held senior management positions at Comfy, including heading the Computer Equipment and Electronics business unit, and since 2017 served as the retail chain’s Commercial Director. “I am pleased to join the team of ASBIS-UKRAINE LLC and to contribute to the company’s further development. ASBIS-Ukraine has strong market positions, a professional team, and a clear vision for the future. I sincerely thank Vitalii Melnychenko for the level of business, stability, and strategic foundation that have been established and maintained. I am confident that together we will be able to strengthen these results and unlock new growth opportunities,” said Ivan Pavlik.

As of 22 January 2026, Ivan Pavlik has been appointed General Manager of the company.

Vitalii Melnychenko, will continue his work within the group of companies, focusing on the strategic areas of business development.

Ivan Pavlik has over 20 years of experience in retail. Previously, he held senior management positions at Comfy, including heading the Computer Equipment and Electronics business unit, and since 2017 served as the retail chain’s Commercial Director.

I am pleased to join the team of ASBIS-UKRAINE LLC and to contribute to the company’s further development. ASBIS-Ukraine has strong market positions, a professional team, and a clear vision for the future. I sincerely thank Vitalii Melnychenko for the level of business, stability, and strategic foundation that have been established and maintained. I am confident that together we will be able to strengthen these results and unlock new growth opportunities,” said Ivan Pavlik.

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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