At EBA Marketing Committee meeting, we discussed Adaptive Business Design. The subject is more than urgent now because global companies become market leaders through design thinking, which is practiced in solving business problems and setting up internal processes.
Design has become involved in more areas than ever before. Its quality now is easier to measure with financial KPI; it has become an integral part of the business, not just aesthetic component. Today design – it is not about visual, but about the processes and value.
The speakers of the event Katerina Vershinina and Andrey Salamatov, 4Press creative agency founders, told about the following: market research and analytics, data synthesis, the description of the user’s script, consumer insights search, identifying product DNA and determine its weaknesses, as well as other processes.