Lviv Marketing

22/ 06/ 2017

“Crisis communications is the interaction between the organization and its stakeholders before, during and after the crisis,” said Olena Klimenko, Head of Marketing and Communications at Mazars Ukraine, Chairman of the Marketing Committee of the Association in Kyiv.

Together with Olena we found out the secrets of such interaction during the discussion of Frank Underwood’s actions from the popular series “House of Cards”.

Based on real examples, the participants analyzed which strategy to choose:
– to keep silence or tell the truth
– what messages to communicate to resolve the conflict
– why you should be a psychologist for your audience
– whose support will help you to reduce reputational crisis, etc.

We sincerely thank Olena Klimenko for her enthusiastic performance, interesting topics, lively discussion, and the Mazars Ukraine team in Lviv for hospitality!

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