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Dnipro PR and Marketing HUB

22/ 05/ 2025
  EBA Dnipro PR & Marketing Hub hosted an online meeting, organized in collaboration with BDO in Ukraine and moderated by Victoria Silchenko, head of the Hub. The event focused on transforming marketing and sales through Microsoft Dynamics and artificial intelligence (AI). Leading experts from BDO in Ukraine presented innovative solutions already integrated into the companys internal processes, significantly enhancing the efficiency of sales and marketing departments. Key topics included: Unified CRM System based on Microsoft Dynamics 365: Integrating all data and processes within a single system ensures transparency at every stage of the sales funnel, accelerates request processing, and leads to tangible optimization results. Automation with Copilot in Microsoft 365: AI simplifies routine tasks and speeds up workflows. For example, Copilot in PowerPoint can automatically create presentations with key ideas and improved designs. 24/7 Support with Copilot Studio: This tool enables the creation of chatbots that function as personal assistants around the clock, automating the handling of client inquiries. We sincerely thank the expert speakers — Mykhailo Atamanov, Evelina Shved, Yehor Terekhov, and Andriy Paios — for their valuable experience and relevant information.

EBA Dnipro PR & Marketing Hub hosted an online meeting, organized in collaboration with BDO in Ukraine and moderated by Victoria Silchenko, head of the Hub. The event focused on transforming marketing and sales through Microsoft Dynamics and artificial intelligence (AI).

Leading experts from BDO in Ukraine presented innovative solutions already integrated into the company’s internal processes, significantly enhancing the efficiency of sales and marketing departments. Key topics included:

  • Unified CRM System based on Microsoft Dynamics 365: Integrating all data and processes within a single system ensures transparency at every stage of the sales funnel, accelerates request processing, and leads to tangible optimization results.
  • Automation with Copilot in Microsoft 365: AI simplifies routine tasks and speeds up workflows. For example, Copilot in PowerPoint can automatically create presentations with key ideas and improved designs.
  • 24/7 Support with Copilot Studio: This tool enables the creation of chatbots that function as personal assistants around the clock, automating the handling of client inquiries.

We sincerely thank the expert speakers — Mykhailo Atamanov, Evelina Shved, Yehor Terekhov, and Andriy Paios — for their valuable experience and relevant information.

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