Odesa PR & Marketing HUB

21/ 08/ 2019


Case: Сreating a New Сompany’s Image – from Idea to Implementation. Omnichannel approach.

Have you ever considered the importance of visual identity? After all, it is “brand’s wear”, its unique style, image. We can quickly identify it with any contact.

Vadym Dumanchuk, Serhii Klodchyk and Vadym Kazakov talked in more details about the creation of identity and communication, a digital campaign rules, planning and implementation of a PR campaign. Representatives of Bank Pivdenny shared their own experience of changing internal and external processes in the company. This is case about how such processes were implemented, what fails were encountered, and what results they received. They also noted that rebranding is not only a complete update of the visual design, but also a change in the key values, qualities of the business and its philosophy.

Ideally, rebranding is the brand’s rebirth and absolute renewal. After the rebranding, the company gets acquainted with old customers and finds new ones. The new services, forms of payment, ways of communication appear. After that, the brand should become stronger, clearly differentiate itself from competitors and attract as many loyal customers as possible. In addition, participants find out that the company’s goal is to ensure that all elements of visual identity are consistently and systematically used in any brand communications. because it creates corporate spirit and team.

So, we would like to wish you quality changes!


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Vadym Dumanchuk
PR-manager of Bank Pivdenny
Serhii Klodhyk
marketing communications manager
Vadym Kazakov
Bank Pivdenny SMM manager
Vadym Dumanchuk
Serhii Klodhyk
Vadym Kazakov


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