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Farmak has become the most expensive Ukrainian brand among pharmaceutical companies

11/ 10/ 2023
  NV magazine and the research company MPP Consulting have compiled a list of the most expensive brands in the country. Farmak was also included in the top 50 list, receiving the highest rating in the Medicine and Pharmaceuticals segment. The total expected value of the most expensive brands in Ukraine is $2.4 billion. The list includes retail and e-commerce companies, manufacturers of food, alcoholic and non-alcoholic drinks, household goods, telecommunications, fuel, and energy companies. As MPP Consulting experts explain, brand value is solely the value of a trademark without taking into account production facilities, company infrastructure, patents, inventions, and other material or intellectual values. The formula for calculating brand value is the product of four coefficients: investment, geographic, technological, and competitive, as well as a unique identifier and a composite financial indicator. For thirteen years in a row, Farmak has been the leader of the Ukrainian pharmaceutical market in terms of sales of medicines in monetary terms*. Today, products of domestic manufacturers are represented in Ukraine and more than 50 countries around the world. *According to Proxima Research

NV magazine and the research company MPP Consulting have compiled a list of the most expensive brands in the country. Farmak was also included in the top 50 list, receiving the highest rating in the Medicine and Pharmaceuticals segment.

The total expected value of the most expensive brands in Ukraine is $2.4 billion. The list includes retail and e-commerce companies, manufacturers of food, alcoholic and non-alcoholic drinks, household goods, telecommunications, fuel, and energy companies.

As MPP Consulting experts explain, brand value is solely the value of a trademark without taking into account production facilities, company infrastructure, patents, inventions, and other material or intellectual values. The formula for calculating brand value is the product of four coefficients: investment, geographic, technological, and competitive, as well as a unique identifier and a composite financial indicator.

For thirteen years in a row, Farmak has been the leader of the Ukrainian pharmaceutical market in terms of sales of medicines in monetary terms*. Today, products of domestic manufacturers are represented in Ukraine and more than 50 countries around the world.

*According to Proxima Research

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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