How to sell new products in this difficult time?

10/ 06/ 2022

At the fourth module of the EBA Odesa Sales School talked about how to sell new products in this difficult time, explained why it is important to understand the difference between need and value, need and motive, need and whim and how it can help in sales and communications. Also we explored filters attention. In addition, participants synthesized the knowledge gained in previous classes. Thus, when you launch a new product and talk about it, and customers ask you some questions yourself - it means that these people have already adapted to new realities. Moreover, the task now is to give possible solutions quickly, because customers are not ready to wait now. Olga Antonova, the course trainer, stressed that the service is an easy ‘’ghost’’, and to understand how to sell it, you need to take into account this specific feature. The speaker also shared the following useful tips: Sales skills are formed when we perform simple actions that we perform at certain stages of sales: establish contact, identify customer needs, product presentation, work with objections, complete the sale. Sometimes this cycle can end for some reason. There is a sellers area of responsibility, so if it is important to understand the area of responsibility in sales in general. Everyone has their own filters of attention and usually there are 2-3 of them. Among the main: time, people, places, objects, events, values. If a person does not buy from you, there are always four reasons: not enough information, there are doubts, changed his mind to buy, wants to buy, but not you. Let’s continue to work on ourselves together and everything will be Ukraine! The next final session will take place in July.

At the fourth module of the EBA Odesa Sales School talked about how to sell new products in this difficult time, explained why it is important to understand the difference between need and value, need and motive, need and whim and how it can help in sales and communications. Also we explored filters attention. In addition, participants synthesized the knowledge gained in previous classes.

Thus, when you launch a new product and talk about it, and customers ask you some questions yourself – it means that these people have already adapted to new realities. Moreover, the task now is to give possible solutions quickly, because customers are not ready to wait now.

Olga Antonova, the course trainer, stressed that the service is an easy ‘’ghost’’, and to understand how to sell it, you need to take into account this specific feature.

The speaker also shared the following useful tips:

Sales skills are formed when we perform simple actions that we perform at certain stages of sales: establish contact, identify customer needs, product presentation, work with objections, complete the sale. Sometimes this cycle can end for some reason.
There is a seller’s area of responsibility, so if it is important to understand the area of responsibility in sales in general.
Everyone has their own filters of attention and usually there are 2-3 of them. Among the main: time, people, places, objects, events, values.
If a person does not buy from you, there are always four reasons: not enough information, there are doubts, changed his mind to buy, wants to buy, but not you.

Let’s continue to work on ourselves together and everything will be Ukraine! The next final session will take place in July.