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Samsung showcases 2024 range of AI-enhanced devices at ‘World of Samsung’

21/ 02/ 2024
  ‘World of Samsung’ celebrates how artificial intelligence enables new connected lifestyle experiences though Samsung’s 2024 product line-up Samsung Electronics Co., Ltd, a pioneer for connected device experiences, hosted ‘World of Samsung’ 20th February. The event showcased Samsung’s 2024 latest product line-up, across television, audio, mobile, Smart Home and digital appliances products. “At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From our first AI smartphone and No.1 sales leading [1] QLED TVs, to refrigerators that use AI technology to monitor the food inside and help you keep track of your shopping list, our products are brought to life through the power of SmartThings and AI innovation,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At World of Samsung, we are celebrating how the power of artificial intelligence is here today – and how it’s making a real impact on our customers’ lives now and in the future.” ‘World of Samsung’ brings media and partners to Germany to not only see Samsung’s newest devices but experience hands-on how these devices use AI capabilities to make life less complicated, more convenient, and better connected. During the event, Samsung also shared details of its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more intuitively and conveniently than ever before. Entering a new era of mobile AI and empowering everyday experiences  . Initially unveiled at Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 unleash new mobile experiences with Galaxy AI. At ‘World of Samsung’ attendees could to experience how AI amplifies nearly every interaction on the Galaxy S24 series. For example, Live Translate allows two-way, real-time voice and text translations of phone calls within the native app on-device, meaning if you’re planning a vacation in a foreign country, you can easily update hotel bookings, make dinner reservations and contact locals with ease, even if you don’t speak the same language. Meanwhile, the new Note Assist feature in Samsung Notes helps you create AI-generated summaries of meetings, and even template that streamlines notes into pre-made formats, ensuring your notes stay organized and succinct. Finally, the Galaxy S24 series marks a milestone in the history of search, gesture-driven Circle to Search with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results. That way, if you’re on social media and see a jacket you like, you can simply select the image and instantly be taken to the product page. Redefining home entertainment with latest television and audio innovations. ‘World of Samsung’ highlighted the 2024 TV and audio line-up, including the 2024 Neo QLED 8K televisions and Micro LED innovation, offering premium options for every customer. Driven by Samsung’s most innovative processor yet, the NQ8 AI Gen 3, the powerful and intelligent 2024 Neo QLED 8K offers unrivalled picture quality. The Gen3 processor has an on-device AI engine (NPU) two times faster than the previously used Gen2 processor and is Samsung’s fastest processor yet – resulting in picture quality that brings you closer than ever to your content. For sports fans, the AI Motion Enhancer Pro solves common issues with streaming high-res matches by reducing ball distortion. It automatically detects the sports type and applies the proper ball detection model using AI deep learning technology. Also showcased at World of Samsung is the new Transparent MICRO LED innovation. An evolution in display technology, it fuses aesthetic design with technological advancement, not only providing lifelike picture quality but also integrating with future technologies to provide limitless possibilities in transparent display applications. In addition, Samsung’s Transparent MICRO LED delivers superior brightness, and innovative Bezel-less design and unmatched transparency thanks to a high opening area within each pixel, enhancing clarity of your content whilst maintaining the visibility of real-world objects behind the screen. The event also celebrated Samsung’s new lifestyle TV products and new features, elevating the user’s bespoke and personalised experience. The Music Frame is a customizable and versatile speaker, integrating seamlessly with SmartThings. It functions as an independent wireless speaker or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enrich surround sound capabilities and enrich bass. The Music Frame blends into the living space, disguising itself as a picture frame to both complement your décor and deliver rich surround sound in unison. Upgrading the connected home with AI-powered appliances . Samsung’s BESPOKE appliances were also showcased at ‘World at Samsung’. They provide amplified user convenience through enhanced connectivity and AI integration. Featuring sleek designs along with the latest AI capabilities, BESPOKE home appliances offer futuristic style and added functionality for the modern home. Other appliances in the BESPOKE range also leverage latest advancements in AI. Thanks to a new circulation pump and AI enhancements to the software algorithms, the new Bespoke AI washing machine, now exceeds the minimum A Grade energy efficiency requirements by up to 40% [2]. In addition the AI Wash feature uses 5 different sensors to intelligently adjust the washing performance for each load, for more thorough and efficient washing. In the Bespoke Jet Bot Combo™, upgraded AI Object Recognition means it can now drive more precisely than ever by expanding the number of objects it can distinguish and comes with AI Floor Detect so it can detect different surfaces and adjust the cleaning power needed, (just like our Bespoke Jet AI stick vacuum cleaner. [1] No.1 TV manufacturer in sales for 17 years [2] Based on Samsung internal testing, applicable models in the WW8000D series are 40% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

‘World of Samsung’ celebrates how artificial intelligence enables new connected lifestyle experiences though Samsung’s 2024 product line-up

Samsung Electronics Co., Ltd, a pioneer for connected device experiences, hosted ‘World of Samsung’ 20th February. The event showcased Samsung’s 2024 latest product line-up, across television, audio, mobile, Smart Home and digital appliances products.

“At Samsung, we innovate to create experiences that help our customers live more convenient and connected lives. From our first AI smartphone and No.1 sales leading [1] QLED TVs, to refrigerators that use AI technology to monitor the food inside and help you keep track of your shopping list, our products are brought to life through the power of SmartThings and AI innovation,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “At World of Samsung, we are celebrating how the power of artificial intelligence is here today – and how it’s making a real impact on our customers’ lives now and in the future.”

‘World of Samsung’ brings media and partners to Germany to not only see Samsung’s newest devices but experience hands-on how these devices use AI capabilities to make life less complicated, more convenient, and better connected. During the event, Samsung also shared details of its “AI for All” vision, which focuses on how AI technology will enable people to experience their devices more intuitively and conveniently than ever before.

Entering a new era of mobile AI and empowering everyday experiences  

Initially unveiled at Galaxy Unpacked, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 unleash new mobile experiences with Galaxy AI. At ‘World of Samsung’ attendees could to experience how AI amplifies nearly every interaction on the Galaxy S24 series.

For example, Live Translate allows two-way, real-time voice and text translations of phone calls within the native app on-device, meaning if you’re planning a vacation in a foreign country, you can easily update hotel bookings, make dinner reservations and contact locals with ease, even if you don’t speak the same language.

Meanwhile, the new Note Assist feature in Samsung Notes helps you create AI-generated summaries of meetings, and even template that streamlines notes into pre-made formats, ensuring your notes stay organized and succinct.

Finally, the Galaxy S24 series marks a milestone in the history of search, gesture-driven Circle to Search with Google. To give Galaxy users an incredible new tool, Galaxy turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. With a long press on the home button, users can circle, highlight, scribble on, or tap anything on the Galaxy S24’s screen to see helpful, high-quality search results. That way, if you’re on social media and see a jacket you like, you can simply select the image and instantly be taken to the product page.

Redefining home entertainment with latest television and audio innovations

‘World of Samsung’ highlighted the 2024 TV and audio line-up, including the 2024 Neo QLED 8K televisions and Micro LED innovation, offering premium options for every customer.

Driven by Samsung’s most innovative processor yet, the NQ8 AI Gen 3, the powerful and intelligent 2024 Neo QLED 8K offers unrivalled picture quality. The Gen3 processor has an on-device AI engine (NPU) two times faster than the previously used Gen2 processor and is Samsung’s fastest processor yet – resulting in picture quality that brings you closer than ever to your content. For sports fans, the AI Motion Enhancer Pro solves common issues with streaming high-res matches by reducing ball distortion. It automatically detects the sports type and applies the proper ball detection model using AI deep learning technology.

Also showcased at World of Samsung is the new Transparent MICRO LED innovation. An evolution in display technology, it fuses aesthetic design with technological advancement, not only providing lifelike picture quality but also integrating with future technologies to provide limitless possibilities in transparent display applications. In addition, Samsung’s Transparent MICRO LED delivers superior brightness, and innovative Bezel-less design and unmatched transparency thanks to a high opening area within each pixel, enhancing clarity of your content whilst maintaining the visibility of real-world objects behind the screen.

The event also celebrated Samsung’s new lifestyle TV products and new features, elevating the user’s bespoke and personalised experience. The Music Frame is a customizable and versatile speaker, integrating seamlessly with SmartThings. It functions as an independent wireless speaker or can be paired with a Samsung TV and soundbar via the Q-Symphony feature to enrich surround sound capabilities and enrich bass. The Music Frame blends into the living space, disguising itself as a picture frame to both complement your décor and deliver rich surround sound in unison.

Upgrading the connected home with AI-powered appliances 

Samsung’s BESPOKE appliances were also showcased at ‘World at Samsung’. They provide amplified user convenience through enhanced connectivity and AI integration. Featuring sleek designs along with the latest AI capabilities, BESPOKE home appliances offer futuristic style and added functionality for the modern home.

Other appliances in the BESPOKE range also leverage latest advancements in AI. Thanks to a new circulation pump and AI enhancements to the software algorithms, the new Bespoke AI washing machine, now exceeds the minimum A Grade energy efficiency requirements by up to 40% [2]. In addition the AI Wash feature uses 5 different sensors to intelligently adjust the washing performance for each load, for more thorough and efficient washing. In the Bespoke Jet Bot Combo, upgraded AI Object Recognition means it can now drive more precisely than ever by expanding the number of objects it can distinguish and comes with AI Floor Detect so it can detect different surfaces and adjust the cleaning power needed, (just like our Bespoke Jet AI stick vacuum cleaner.

[1] No.1 TV manufacturer in sales for 17 years

[2] Based on Samsung internal testing, applicable models in the WW8000D series are 40% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014.

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