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Key WEF 2025 insights for businesses

29/ 01/ 2025
  The World Economic Forums Annual Meeting 2025, held in Davos, Switzerland, recently concluded under the theme Collaboration for the Intelligent Age. Building on the insights gained at the WEF, the EBA and GB4U convened a special session to discuss the implications of these key takeaways for businesses, particularly within the Ukrainian context. During the session, Anton Aschwanden, Head of Government Affairs & Public Policy at Google Switzerland, and Tetiana Lukyniuk, Country Director of Google Ukraine, highlighted Google’s ongoing support for Ukraine. They emphasised key initiatives, including combating misinformation, enhancing cybersecurity through partnerships with Ukrainian government entities, and advancing education with AI-driven programmes and Chromebook donations. Both speakers stressed the importance of innovation and collaboration, with Tetiana noting Ukraine’s resilience and hunger for learning, positioning the country as a leader in digital transformation. Google remains committed to fostering growth, supporting startups, and empowering the next generation through cutting-edge technology and education. Speakers at the EBA and GB4U meeting on Key WEF Takeaways for Businesses shared their key observations, reflections, and insights gained. Over the years, there has been a noticeable shift at WEF gatherings, with a stronger focus on business innovation rather than political representation. Artificial Intelligence becomes a dominant topic, with optimism surrounding its transformative potential. Discussions explored how AI could automate cognitive functions, revolutionise industries, and raise questions about economic inequality and workforce disruption. A striking example was the United Nations’ use of USDC stablecoins in Kherson to provide relief during the war. The conversations at WEF also underscored the interconnectedness of security and economic stability, particularly for Europe. While countries like Poland lead in defence spending, others are urged to catch up. The discussions further focused on the role of insurance in Ukraine during the war. Speakers emphasised the importance of business participation in Davos and the development of reinsurance solutions that enable businesses to operate in Ukraine despite the risks. They also highlighted the need for international collaboration on cyber risks, with a particular focus on defending against cyberattacks. There was strong advocacy for the establishment of global insurance frameworks to ensure long-term stability and support businesses operating in Ukraine. The conversation explored the risks and opportunities for companies considering entering Ukraines market during wartime. It suggested that companies willing to operate under martial law could gain a competitive advantage through early access to necessary assets and infrastructure. Despite the risks, the Ukrainian government emphasises the importance of offering long-term benefits to businesses that take on this challenge, ensuring their ability to secure leadership positions in the market once the war ends. The European Business Association and Global Business for Ukraine express their gratitude to Google for hosting this important discussion and acknowledges the contributions of Anton Aschwanden and Tetiana Lukyniuk. We also thank our speakers — Maksym Barabash, Managing Director, Philip Morris Ukraine and Moldova, Oliver Gierlichs, CEO, Bayer Ukraine, Tymofiy Mylovanov, President, Kyiv School of Economics, Pascal Tisseyre, VP Governmental Affairs EMEA, PPG Industries, and Bryan Hurd, Managing Director, Chief of Office, Aon Cyber Solutions Global — whose commitment and active stand play great role in the development of business community, international cooperation, and economic development.
01/

The World Economic Forum’s Annual Meeting 2025, held in Davos, Switzerland, recently concluded under the theme “Collaboration for the Intelligent Age.” Building on the insights gained at the WEF, the EBA and GB4U convened a special session to discuss the implications of these key takeaways for businesses, particularly within the Ukrainian context.

During the session, Anton Aschwanden, Head of Government Affairs & Public Policy at Google Switzerland, and Tetiana Lukyniuk, Country Director of Google Ukraine, highlighted Google’s ongoing support for Ukraine. They emphasised key initiatives, including combating misinformation, enhancing cybersecurity through partnerships with Ukrainian government entities, and advancing education with AI-driven programmes and Chromebook donations. Both speakers stressed the importance of innovation and collaboration, with Tetiana noting Ukraine’s resilience and hunger for learning, positioning the country as a leader in digital transformation. Google remains committed to fostering growth, supporting startups, and empowering the next generation through cutting-edge technology and education.

Speakers at the EBA and GB4U meeting on Key WEF Takeaways for Businesses shared their key observations, reflections, and insights gained.

Over the years, there has been a noticeable shift at WEF gatherings, with a stronger focus on business innovation rather than political representation. Artificial Intelligence becomes a dominant topic, with optimism surrounding its transformative potential. Discussions explored how AI could automate cognitive functions, revolutionise industries, and raise questions about economic inequality and workforce disruption. A striking example was the United Nations’ use of USDC stablecoins in Kherson to provide relief during the war.

The conversations at WEF also underscored the interconnectedness of security and economic stability, particularly for Europe. While countries like Poland lead in defence spending, others are urged to catch up.

The discussions further focused on the role of insurance in Ukraine during the war. Speakers emphasised the importance of business participation in Davos and the development of reinsurance solutions that enable businesses to operate in Ukraine despite the risks. They also highlighted the need for international collaboration on cyber risks, with a particular focus on defending against cyberattacks. There was strong advocacy for the establishment of global insurance frameworks to ensure long-term stability and support businesses operating in Ukraine.

The conversation explored the risks and opportunities for companies considering entering Ukraine’s market during wartime. It suggested that companies willing to operate under martial law could gain a competitive advantage through early access to necessary assets and infrastructure. Despite the risks, the Ukrainian government emphasises the importance of offering long-term benefits to businesses that take on this challenge, ensuring their ability to secure leadership positions in the market once the war ends.

The European Business Association and Global Business for Ukraine express their gratitude to Google for hosting this important discussion and acknowledges the contributions of Anton Aschwanden and Tetiana Lukyniuk. We also thank our speakersMaksym Barabash, Managing Director, Philip Morris Ukraine and Moldova, Oliver Gierlichs, CEO, Bayer Ukraine, Tymofiy Mylovanov, President, Kyiv School of Economics, Pascal Tisseyre, VP Governmental Affairs EMEA, PPG Industries, and Bryan Hurd, Managing Director, Chief of Office, Aon Cyber Solutions Global — whose commitment and active stand play great role in the development of business community, international cooperation, and economic development.

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