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Hermès

02/ 11/ 2021
  Author: Dynasty Law & Investment company Sale signs never appear in the windows of these boutiques, they do not distribute discount cards and do not sell licenses to produce goods under their own brand, since 1837 and still remain a family business, and the queue for a branded bag will have to wait, even if you Princess! A real dream is placed in an orange box with a branded ribbon! Today we will talk, a real standard of family business, and tell some secrets of success of the Hermès brand! 1) The company is not part of any holding and does not own a portfolio of brands. The uniqueness of Hermes is also in the fact that since 1837 the company remains in the hands of six generations of one family. No key strategy or branding decisions are made without family involvement 2) Hermes does not have a marketing department - two teams work instead. The public relations department is responsible for working with the press, and the creative team develops seasonal advertising campaigns. 3) Manual production. No Chinese factories, mass and participation machines. Hermes claims that 80 percent of the products are made in exactly the same way as a hundred years ago: by hand in French workshops. The methods remained the same: bags are sewn with special saddle seams, which provide strength. 4) Once a year in New York, Toronto, Singapore, Milan and Los Angeles is a four-day open event called Hermes Carre Club, dedicated to silk scarves. Especially for him, artists are developing a capsule collection with unique prints. Hermes is trying to balance the image: to show that even a luxury brand can be flexible, humane and affordable. This communication experience builds an emotional connection with customers and helps them gain their loyalty. 5) Today, the Birkin bag is a symbol of status and exclusivity. Earlier, Hermes had a waiting list for those who wanted to buy it, but now the company has abandoned it - they say, will still have to wait seven to ten months. Buyers can only hope for good luck or stellar status, which contributes to getting Birkin out of the ordinary. 6) All new Hermes employees undergo a three-day internal training called Inside the Orange Box. Its goal is to help each employee feel part of the company, to absorb its philosophy and values ​​in order to preserve the heritage for as long as possible. In what we do - the Parisian taste for life and American energy is preserved - said Jean-Louis Dumas-Hermes in one of his interviews, and we, in turn, wish you to create incredible stories and combine with him an indefatigable thirst for victory!

Author: Dynasty Law & Investment company

“Sale” signs never appear in the windows of these boutiques, they do not distribute discount cards and do not sell licenses to produce goods under their own brand, since 1837 and still remain a family business, and the queue for a branded bag will have to wait, even if you Princess! A real dream is placed in an orange box with a branded ribbon! Today we will talk, a real standard of family business, and tell some secrets of success of the Hermès brand!

1) The company is not part of any holding and does not own a portfolio of brands.

The uniqueness of Hermes is also in the fact that since 1837 the company remains in the hands of six generations of one family. No key strategy or branding decisions are made without family involvement

2) Hermes does not have a marketing department – two teams work instead.

The public relations department is responsible for working with the press, and the creative team develops seasonal advertising campaigns.

3) Manual production.

No Chinese factories, mass and participation machines. Hermes claims that 80 percent of the products are made in exactly the same way as a hundred years ago: by hand in French workshops. The methods remained the same: bags are sewn with special saddle seams, which provide strength.

4) Once a year in New York, Toronto, Singapore, Milan and Los Angeles is a four-day open event called “Hermes Carre Club”, dedicated to silk scarves.

Especially for him, artists are developing a capsule collection with unique prints. Hermes is trying to balance the image: to show that even a luxury brand can be flexible, humane and affordable. This communication experience builds an emotional connection with customers and helps them gain their loyalty.

5) Today, the Birkin bag is a symbol of status and exclusivity.

Earlier, Hermes had a waiting list for those who wanted to buy it, but now the company has abandoned it – they say, will still have to wait seven to ten months. Buyers can only hope for good luck or stellar status, which contributes to getting Birkin out of the ordinary.

6) All new Hermes employees undergo a three-day internal training called “Inside the Orange Box”. Its goal is to help each employee feel part of the company, to absorb its philosophy and values ​​in order to preserve the heritage for as long as possible.

“In what we do – the Parisian taste for life and American energy is preserved” – said Jean-Louis Dumas-Hermes in one of his interviews, and we, in turn, wish you to create incredible stories and combine with him an indefatigable thirst for victory!

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