fbpx
Size of letters 1x
Site color
Image
Additionally
Line height
Letter spacing
Font
Embedded items (videos, maps, etc.)
 

Development Programme on English Skills for Marketing and PR

  • Status:We are working on the next season
Google Apple Outlook Telegram Bot
  Development Programme on English Skills for Marketing and PR. Date: 14 March2018. Time: 08:00 17:00. Place: EBA office in Kyiv, 1A Andriyvskyi Uzriz. EBA Management Development Centre Team together with UNIVERSE CENTRE LLC is launching a Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week. The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates. It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays. Having successfully finished the Programme, you will receive certificate of completion. TARGET AUDIENCE Those who wants to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher) SYLLABUS MODULE 1 – March 14, 2018 • Self-marketing as the first step in the marketing route. • «All about people» effect. • Service economy vs experience economy. MODULE 2 - March 21, 2018 • Presenting your public face. • Public relations, media relations, communication. • MODULE 3 - March 28, 2018 • Marketing storytelling or how to convey an idea. MODULE 4 - April 04, 2018 • Creative marketing. MODULE 5 – April 11, 2018 • Helicopter view: planning and strategy. • The four Ps. • Implementing profitable service strategies. MODULE 6 – April 18, 2018 • Branding: weak and strong points. • Rebranding. • Launching new products. MODULE 7– April 25, 2018 • Millennials under microscope: what they buy; how they pay; what they want. • The market of future. MODULE 8 – May 16, 2018 • Digital marketing. • Social media marketing. MODULE 9 – May 23, 2018 • Attracting a client. • Managing the customer Interface. • Complaint handling and service recovery. • Striving for service leadership. MODULE 10 – May 30, 2018 • Revision. • Final assessment. Trainers: Galyna Onyshchuk Iryna KosenkoSpeakers. Galyna Onyshchuk. Director and owner of UNIVERSE CENTER LLC, 14-year experience in executive management, 20-year experience in total (B2B and B2C), Cambridge Certificate in Advance English (CAE), certificates in “Apply Brain-Friendly Marketing and Win Your Customer’s Brains”, Building a quality management system in accordance with international standard EN ISO 9001: 2008. Quality management systems. Requirements. Audit management system in accordance with the requirements of ISO 19011: 2011. Business processes. Regulation and management. Key performance indicators , Emotional Intelligence, Project Management, Effective sales , Writing skills - texts that sell, Certificate of Completion Franklin Covey «7 Habits of Highly Effective People», “Efficient work of management team and customer service, “Leadership. HR”, “TOC tools for facilitators”, “Training for trainers”.. Iryna Kosenko. CPE holder, philologist and translator of English and French. You can send a question to:. Contact person:. Liliya Yamborak. E-mail Development@eba.com.ua. Contact Phone. +380 (44) 496 0601.

About the Programme

EBA Management Development Centre Team together with UNIVERSE CENTRE LLC is launching a Development Programme on English Skills for Marketing and PR which will be held in the format of workshops once a week.

The course is designed for Intermediate and above English learners, who are interested in relevant to Marketing and PR topics and need to communicate both confidently and effectively in English. This intensive special course will help you prepare to work internationally. There is particular emphasis on the relevant vocabulary and speaking skills needed to work efficiently in English. You will have a chance to improve your English, get more confident in speaking and share your experience with your group mates.

It’s an intensive course of ten 90-minute classes covering 9 topics with many useful practical situations where students will have a lot of business like role plays.

Having successfully finished the Programme, you will receive certificate of completion.

TARGET AUDIENCE
Those who wants to improve his/her English skills for solving business-tasks and get additional practice (the required level of English is intermediate and higher)

SYLLABUS

MODULE 1 – March 14, 2018
• Self-marketing as the first step in the marketing route.
• «All about people» effect.
• Service economy vs experience economy.
MODULE 2 – March 21, 2018
• Presenting your public face.
• Public relations, media relations, communication.

MODULE 3 – March 28, 2018
• Marketing storytelling or how to convey an idea.

MODULE 4 – April 04, 2018
• Creative marketing.

MODULE 5 – April 11, 2018
• Helicopter view: planning and strategy.
• The four Ps.
• Implementing profitable service strategies.

MODULE 6 – April 18, 2018
• Branding: weak and strong points.
• Rebranding.
• Launching new products.

MODULE 7– April 25, 2018
• Millennials under microscope: what they buy; how they pay; what they want.
• The market of future.

MODULE 8 – May 16, 2018
• Digital marketing.
• Social media marketing.

MODULE 9 – May 23, 2018
• Attracting a client.
• Managing the customer Interface.
• Complaint handling and service recovery.
• Striving for service leadership.

MODULE 10 – May 30, 2018
• Revision.
• Final assessment.

Trainers:
Galyna Onyshchuk
Iryna Kosenko

Trainers

1 / 2
Galyna Onyshchuk
Director and owner of UNIVERSE CENTER LLC, 14-year experience in executive management, 20-year experience in total (B2B and B2C), Cambridge Certificate in Advance English (CAE), certificates in “Apply Brain-Friendly Marketing and Win Your Customer’s Brains”, "Building a quality management system in accordance with international standard EN ISO 9001: 2008. Quality management systems. Requirements. Audit management system in accordance with the requirements of ISO 19011: 2011. Business processes. Regulation and management. Key performance indicators ", "Emotional Intelligence", "Project Management", "Effective sales ", "Writing skills - texts that sell", Certificate of Completion Franklin Covey «7 Habits of Highly Effective People», “Efficient work of management team and customer service", “Leadership. HR”, “TOC tools for facilitators”, “Training for trainers”.
Iryna Kosenko
CPE holder, philologist and translator of English and French
Galyna Onyshchuk
Iryna Kosenko

Partners

You can send a question to:

Contact person:

Liliya Yamborak

Contact
+380 (44) 496 0601
Registration
First Name (ua)
Last Name (ua)
Job Title (ua)
First Name (en)
Last Name (en)
Job Title (en)
Contact Phone
Register If your company is already a member of the EBA and you have a personal cabinet / or want to create it, please follow the link.
Close - 0
Register
Name
E-mail
Access to the event is possible only for business premium customers of Raiffeisen Bank, who have previously registered in the chat bot at the link
Close
Register
Close

Spelling error report

The following text will be sent to our editors: