Online-Lecture: What Should the Process of Creating New Products and Innovations Be Like to Increase Success?

Most companies operate under the belief that ‘the more new products, the more sales’. However, only about 5% of new products in the market become bestsellers, 15-20% are average performers, and approximately 75-80% of new products are doomed. When it comes to innovations, the situation is even more unpredictable because only reality will show how the market reacts, and these reactions often differ from the assumptions with which the innovation was created. As a result, companies often waste money, time, and resources on creating goods, products, and services that the market does not accept. So, what needs to be changed in the process of creating new products or innovations to increase the chances of success? 

EBA Management Development Centre together with Apple Consulting invite you to participate in the Online-Lecture: What Should the Process of Creating New Products and Innovations Be Like to Increase Success? 

Target audience: CEOs, product managers, commercial directors, marketing directors, R&D, sales department heads, brand managers, category managers.

Speaker: Julia Plieva, Founder and CEO of Apple Consulting®, Adjunct Professor at kmbs. An expert in strategic business management, with extensive international experience in marketing and sales. A member of the Aspen community in Ukraine and the BMW Foundation Herbert Quandt. Ranked among the top ten business ladies in the country by the Companion Group (2009). “Young Entrepreneur of the Year in Ukraine – 2007” in the International Ernst & Young competition.  

At the meeting, we will address 6 questions regarding new technologies or products, the use of which will make the process of creating innovations and implementing new technologies more effective:

• Does having more new products necessarily lead to higher sales? In which cases is this statement false? 
• 70% or more of the new products in your portfolio are “tails” and “deadweight.” Why is this the case, and what can be done about it? 
• Practical steps to make the process of expanding the product range and implementing new technologies more effective. 
• 6 questions about new technologies and products from Dr. Eli Goldratt, a great thinker, business revolution guru, author of the Theory of Constraints and the world bestseller in business literature – the book “The Goal”. 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

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