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Online-Lecture: Storytelling – to Understand and to Master. What do Good Advertising and Bad Cinema Have in Common?

  • Date: 30/05/2023 (TUE)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Feefree of charge
Place:

Will be online

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  Online-Lecture: Storytelling – to Understand and to Master. What do Good Advertising and Bad Cinema Have in Common?. Date: 30 May2023. Time: 11:00 12:30. Language: Ukrainian. Fee free of charge. Place: Will be online. Registration is open for everyone. Somehow, two years before the first Maidan and the second coming of V.F. Yanukovych, I woke up in my dormitory room, which stood on the street named after the Soviet expedition lost in the snow. I want to work in a newspaper! - I suddenly decided and went by tram to another street, which was commonly called Poligrafichna. According to my logic, they should have been accepted there at the newsagent. I chose the tallest building, took the elevator to the top floor and walked the corridors from top to bottom, without a plan and at random. I read the signs on the door and decided to act on the situation. Newspaper Finance and Credit. Its boring. Pig and Plant Breeding. I knew even less about pigs than money. Finally, on the third floor above, I came across a door with the inscription Lifes Trifles. That’s it! - I thought and pushed the door as it was below the sign From yourself. The door did not yield. Ugh, I thought and pulled it on myself. Opened. This is how I got my first lesson in journalism: Surprise, provoke, break the rules! The second lesson was a story about how to earn 500 dollars in one night, if you sit down in the bushes near the Avdiiv Coke Plant. And the third is a story about what a real cliffhanger is. For those who do not know, I will explain - here. It is he. This should be the text that sells my lecture on storytelling. With fog in wording and the words neuro, meta, anti... etc. But there will be no such text. My name is Oleksandr Ratii. I shot 4 short films, one documentary, two commercials. I received seven awards for them at 6 festivals. Quit the cinema. He built a successful business in the field of occupational health and after forty he decided to try his hand at clinical psychology. Come, we will talk about what stories are. And why not all texts become them. An approximate map of our journey will look like this: What structure do success stories follow? Lets take the TOP-5 from IMDB and analyze what these films have in common. What is form and how a genre is put on a structural skeleton. How to construct a story if you have blank slate paralysis? How to apply big theory to small problems. Ill show you an example of the most successful SMM about laptop repair and well compare it to Schindlers List together. What was happening in those bushes near Koksokhim? And of course What is a real cliffhanger? Although you already know about it. EBA Management Development Centre together with RACIO invite you to take part in the Online-Lecture: Storytelling - to Understand and to Master. What do Good Advertising and Bad Cinema Have in Common? Information partners: OLX.ua, Work.ua Speaker: Oleksandr Ratii, Founder of the RACIO center for labor protection and risks management.Speakers. Oleksandr Ratiy. Founder of the RACIO center for labor protection and risks management.. You can send a question to:. Contact person:. Anna Ovdii. E-mail [email protected]. Contact Phone. 067-406-65-40.

Registration is open for everyone.

Somehow, two years before the first Maidan and the second coming of V.F. Yanukovych, I woke up in my dormitory room, which stood on the street named after the Soviet expedition lost in the snow. “I want to work in a newspaper!” – I suddenly decided and went by tram to another street, which was commonly called Poligrafichna. According to my logic, they should have been accepted there at the newsagent. I chose the tallest building, took the elevator to the top floor and walked the corridors from top to bottom, without a plan and at random. I read the signs on the door and decided to act on the situation. Newspaper “Finance and Credit”. It’s boring. “Pig and Plant Breeding”. I knew even less about pigs than money. Finally, on the third floor above, I came across a door with the inscription “Life’s Trifles”. That’s it! – I thought and pushed the door as it was below the sign “From yourself”. The door did not yield. Ugh, I thought and pulled it on myself. Opened. This is how I got my first lesson in journalism: Surprise, provoke, break the rules!

The second lesson was a story about how to earn 500 dollars in one night, if you sit down in the bushes near the Avdiiv Coke Plant. And the third is a story about what a real cliffhanger is. For those who do not know, I will explain – here. It is he.

This should be the text that “sells” my lecture on storytelling. With fog in wording and the words “neuro”, “meta”, “anti…” etc. But there will be no such text.

My name is Oleksandr Ratii. I shot 4 short films, one documentary, two commercials. I received seven awards for them at 6 festivals. Quit the cinema. He built a successful business in the field of occupational health and after forty he decided to try his hand at clinical psychology.

Come, we will talk about what stories are. And why not all texts become them.

An approximate map of our journey will look like this:

  • What structure do success stories follow? Let’s take the TOP-5 from IMDB and analyze what these films have in common.
  • What is “form” and how a genre is put on a structural skeleton.
  • How to construct a story if you have blank slate paralysis?
  • How to apply “big theory” to small problems. I’ll show you an example of the most successful SMM about laptop repair and we’ll compare it to “Schindler’s List” together.
  • What was happening in those bushes near Koksokhim?
  • And of course “What is a real cliffhanger?”

Although you already know about it.

EBA Management Development Centre together with RACIO invite you to take part in the Online-Lecture: Storytelling – to Understand and to Master. What do Good Advertising and Bad Cinema Have in Common?

Information partners: OLX.uaWork.ua

Speaker: Oleksandr Ratii, Founder of the RACIO center for labor protection and risks management.

Speakers

1 / 1
Oleksandr Ratiy
Founder of the RACIO center for labor protection and risks management.
Oleksandr Ratiy

You can send a question to:

Contact person:

Anna Ovdii

Contact
067-406-65-40

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