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AI is evolving and becoming a broad ecosystem today – V. Mudryi

27/ 12/ 2024
  Artificial intelligence is permeating all areas of life, and its main appeal lies in the fact that implementing AI doesn’t require large budgets or extensive work projects. “The primary driver of its application is curiosity and the desire to create value,” - said CEO of OTP BANK Volodymyr Mudryi during the UAFIN.TECH 2024: Future with AI conference. According to him, modern technologies provide undeniable value for customers. “Services are becoming cheaper and more personalized. For example, at OTP BANK, AI measures the ‘happiness’ level of a customer when they call the Information Center. AI already helps tailor individual offers to meet customer needs. Additionally, the bank uses AI as a code control tool in IT development. AI is here and now, and it’s about the curiosity and drive of those who work with it—essentially, each of us,” - he emphasized. At the same time, Mudryi noted that artificial intelligence currently has significant shortcomings. One of them is that different AI program versions can provide different answers to complex questions. “The likelihood of AI responding with ‘I don’t know’ is almost zero. It often fabricates answers, even creating fake links to back up its claims. Moreover, we need to understand the limits of where and how we can use AI, who regulates it, and who sets its tasks. Today, many moral controversies surround artificial intelligence,” - he highlighted. In his view, this only proves that AI and humanity have a long journey ahead toward quality and effective collaboration. “In some parts of the world, AI has already become a virtual daily assistant. If AI can determine what should be in the fridge and where to spend the weekend, it can certainly suggest which bank to choose for services. Artificial intelligence is evolving and becoming an ecosystem—broad, capable of improvement. At the same time, this also makes it accessible to almost everyone without additional financial investments,” - Mudryi concluded.

Artificial intelligence is permeating all areas of life, and its main appeal lies in the fact that implementing AI doesn’t require large budgets or extensive work projects. “The primary driver of its application is curiosity and the desire to create value,” – said CEO of OTP BANK Volodymyr Mudryi during the UAFIN.TECH 2024: Future with AI conference.

According to him, modern technologies provide undeniable value for customers. “Services are becoming cheaper and more personalized. For example, at OTP BANK, AI measures the ‘happiness’ level of a customer when they call the Information Center. AI already helps tailor individual offers to meet customer needs. Additionally, the bank uses AI as a code control tool in IT development. AI is here and now, and it’s about the curiosity and drive of those who work with it—essentially, each of us,” – he emphasized.

At the same time, Mudryi noted that artificial intelligence currently has significant shortcomings. One of them is that different AI program versions can provide different answers to complex questions. “The likelihood of AI responding with ‘I don’t know’ is almost zero. It often fabricates answers, even creating fake links to back up its claims. Moreover, we need to understand the limits of where and how we can use AI, who regulates it, and who sets its tasks. Today, many moral controversies surround artificial intelligence,” – he highlighted.

In his view, this only proves that AI and humanity have a long journey ahead toward quality and effective collaboration. “In some parts of the world, AI has already become a virtual daily assistant. If AI can determine what should be in the fridge and where to spend the weekend, it can certainly suggest which bank to choose for services. Artificial intelligence is evolving and becoming an ecosystem—broad, capable of improvement. At the same time, this also makes it accessible to almost everyone without additional financial investments,” – Mudryi concluded.

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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