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Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company

  • Date: 04/11/2026 (WED)
  • Language: Ukrainian
  • Time: 11:00 - 12:30 Kyiv time
  • Fee:Free of charge for EBA members
Place:

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  Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company. Date: 04 November2026. Time: 11:00 12:30. Language: Ukrainian. Fee: Free of charge for EBA members. Place: Will be online. In advertising, a generated frame troubles almost nobody. In a film about a company and its employees, the same frame costs the trust the company has built with everything it showed before.  The lecture will explore where that line runs in video production in 2026, how the choice of channel and format shifts it, and what is worth writing into a production brief right now. EBA Management Development Centre Team, together with Maksym Chuzha, invite you to participate in the Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company. Target audience: marketing managers, brand managers, PR and corporate communications specialists, HR and employer brand specialists, CEOs. Questions for discussion:  Why does a generated frame pass in advertising, yet cost trust in a film about a company and its people?  Where the line runs through the person: why the face and voice of a real employee should not be handed to a generator.  How channel and format shift the acceptable share of AI: why Reels tolerates what a full-length film does not.  What happens to the rest of a company’s video archive once a viewer recognises a single generated frame?  How to set out AI requirements in a production brief so there are no surprises at final edit.  Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.    Registration is mandatory. To participate, please click the “Registration” button. Only Association members may register for the event. If you have any further questions, please email [email protected] or call contact number listed in the section “You can send a question to”.Speakers. Maksym Chuzha. Documentary film director, CEO and Creative Director of NGDS.Design, with over 15 years in video production, more than eight years as a production partner to Ferrexpo and over 100 corporate productions, winner of 12 international awards including a Cannes Corporate Media & TV Awards Silver Dolphin and Intermedia-Globe Gold at WorldMediaFestivals.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 067 240 90 90.

In advertising, a generated frame troubles almost nobody. In a film about a company and its employees, the same frame costs the trust the company has built with everything it showed before.

The lecture will explore where that line runs in video production in 2026, how the choice of channel and format shifts it, and what is worth writing into a production brief right now.

EBA Management Development Centre Team, together with Maksym Chuzha, invite you to participate in the Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company.

Target audience: marketing managers, brand managers, PR and corporate communications specialists, HR and employer brand specialists, CEOs.

Questions for discussion:

  • Why does a generated frame pass in advertising, yet cost trust in a film about a company and its people?
  • Where the line runs through the person: why the face and voice of a real employee should not be handed to a generator.
  • How channel and format shift the acceptable share of AI: why Reels tolerates what a full-length film does not.
  • What happens to the rest of a company’s video archive once a viewer recognises a single generated frame?
  • How to set out AI requirements in a production brief so there are no surprises at final edit.

Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.

Registration is mandatory. To participate, please click the “Registration” button. Only Association members may register for the event. If you have any further questions, please email [email protected] or call contact number listed in the section “You can send a question to”.

Speakers

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Maksym Chuzha
Documentary film director, CEO and Creative Director of NGDS.Design, with over 15 years in video production, more than eight years as a production partner to Ferrexpo and over 100 corporate productions, winner of 12 international awards including a Cannes Corporate Media & TV Awards Silver Dolphin and Intermedia-Globe Gold at WorldMediaFestivals.
Maksym Chuzha

You can send a question to:

Contact person:

Iryna Shevchuk

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