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International Online-Lecture: Psychology All Around Us – Understanding How People Think, Choose, and Decide

  • Date: 25/09/2026 (FRI)
  • Language: English (without translation)
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
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  International Online-Lecture: Psychology All Around Us – Understanding How People Think, Choose, and Decide. Date: 25 September2026. Time: 11:00 12:30. Language: English (without translation). Fee: free of charge for EBA members. Place: Will be online. We like to believe that our decisions are rational. In reality, most of our choices are shaped by factors we barely notice: the way options are presented, the surrounding context, social norms, previous experiences, and powerful cognitive mechanisms operating automatically in the background. Understanding these processes allows leaders to communicate more effectively, build better products, create stronger teams, and make smarter decisions without relying on manipulation. EBA Management Development Centre team, together with Sam Aganov, invite you to take part in the International Online-Lecture: Psychology All Around Us – Understanding How People Think, Choose, and Decide.  Target audience: business owners, CEOs, executives, team leaders, HR professionals, marketers, entrepreneurs, and anyone interested in understanding human behavior and decision-making.  Questions for discussion:  Why do people often choose the easiest option instead of the best one? How does our environment quietly shape the decisions we make every day? Why are even experienced leaders vulnerable to cognitive biases? How can psychological principles improve business performance without manipulating people? Which creative thinking tools help teams solve complex problems more effectively? Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.Speakers. Sam Aganov. Founder and CEO of Doctor Sam Clinic, Doctor of Clinical Psychology (Ph.D.), Master of Business Administration (MBA) and business coach.. You can send a question to:. Contact person:. Anna Sytnyk. E-mail [email protected]. Contact Phone. 067 218 81 28.

We like to believe that our decisions are rational. In reality, most of our choices are shaped by factors we barely notice: the way options are presented, the surrounding context, social norms, previous experiences, and powerful cognitive mechanisms operating automatically in the background.

Understanding these processes allows leaders to communicate more effectively, build better products, create stronger teams, and make smarter decisions without relying on manipulation.

EBA Management Development Centre team, together with Sam Aganov, invite you to take part in the International Online-Lecture: Psychology All Around Us – Understanding How People Think, Choose, and Decide.

Target audience: business owners, CEOs, executives, team leaders, HR professionals, marketers, entrepreneurs, and anyone interested in understanding human behavior and decision-making.

Questions for discussion:

  • Why do people often choose the easiest option instead of the best one?
  • How does our environment quietly shape the decisions we make every day?
  • Why are even experienced leaders vulnerable to cognitive biases?
  • How can psychological principles improve business performance without manipulating people?
  • Which creative thinking tools help teams solve complex problems more effectively?

Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Sam Aganov
Founder and CEO of Doctor Sam Clinic, Doctor of Clinical Psychology (Ph.D.), Master of Business Administration (MBA) and business coach.
Sam Aganov

You can send a question to:

Contact person:

Anna Sytnyk

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