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Online-Lecture: The Language of Color: How Color Affects People, Decisions and Business

  • Date: 13/10/2026 (TUE)
  • Language: Ukrainian
  • Time: 11:00 - 13:00 Kyiv time
  • Fee:free of charge for EBA members
Place:

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  Online-Lecture: The Language of Color: How Color Affects People, Decisions and Business. Date: 13 October2026. Time: 11:00 13:00. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. We interact with color every day, but we rarely think about how much it affects our emotions, attention, level of trust and decision-making. Color works even before a person begins to analyze information. That is why it is one of the most powerful tools for communication, branding and impression management.  EBA Management Development Centre Team, together with Tetiana Skora, invite you to participate in the Online-Lecture: The Language of Color: How Color Affects People, Decisions and Business.  At the lecture, we will talk about color psychology not as a theory, but as a practical tool for managers, entrepreneurs, marketers and everyone who works with people.  Target audience: CEOs, leaders, managers, entrepreneurs, marketers, experts building their own brand.  Questions for discussion:  How color affects decision-making and level of trust.  How to better understand people through their color preferences and perception characteristics.  How to build more effective communication with different types of customers.  How to use color in negotiations, presentations and sales.  How to apply color in branding, space, products and visual materials.  What color solutions enhance the perception of expertise, status, care or security.  How color shapes the customer experience and can influence sales.  After the lecture, you will begin to look at color in a completely different way. You will see why some brands inspire trust and others do not, why people react differently to the same messages and how to use this tool consciously in your own business. Color is not just aesthetics. It is the language that businesses use to communicate with their customers every day.  Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and in no way represent the official position of the European Business Association.  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Tetiana Skora. Artist, master of Samchykivsky painting, expert in color psychology and author of art therapy programs for business. Works with business teams, helping through creative practices to restore resource status, prevent professional burnout and improve interaction in teams. Author and presenter of corporate art therapy Master Classes on Samchykivsky painting, which combine Ukrainian cultural heritage, psychology and team development. She is also a project manager of patronage cultural projects aimed at preserving and popularizing Ukrainian cultural heritage.. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

We interact with color every day, but we rarely think about how much it affects our emotions, attention, level of trust and decision-making. Color works even before a person begins to analyze information. That is why it is one of the most powerful tools for communication, branding and impression management.

EBA Management Development Centre Team, together with Tetiana Skora, invite you to participate in the Online-Lecture: The Language of Color: How Color Affects People, Decisions and Business.

At the lecture, we will talk about color psychology not as a theory, but as a practical tool for managers, entrepreneurs, marketers and everyone who works with people.

Target audience: CEOs, leaders, managers, entrepreneurs, marketers, experts building their own brand.

Questions for discussion:

  • How color affects decision-making and level of trust.
  • How to better understand people through their color preferences and perception characteristics.
  • How to build more effective communication with different types of customers.
  • How to use color in negotiations, presentations and sales.
  • How to apply color in branding, space, products and visual materials.
  • What color solutions enhance the perception of expertise, status, care or security.
  • How color shapes the customer experience and can influence sales.

After the lecture, you will begin to look at color in a completely different way. You will see why some brands inspire trust and others do not, why people react differently to the same messages and how to use this tool consciously in your own business. Color is not just aesthetics. It is the language that businesses use to communicate with their customers every day.

Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and in no way represent the official position of the European Business Association.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Tetiana Skora
Artist, master of Samchykivsky painting, expert in color psychology and author of art therapy programs for business. Works with business teams, helping through creative practices to restore resource status, prevent professional burnout and improve interaction in teams. Author and presenter of corporate art therapy Master Classes on Samchykivsky painting, which combine Ukrainian cultural heritage, psychology and team development. She is also a project manager of patronage cultural projects aimed at preserving and popularizing Ukrainian cultural heritage.
Tetiana Skora

You can send a question to:

Contact person:

Yuliia Hryshko

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