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Ukrainian Exports in Global Markets: EBA joined the discussion

02/ 04/ 2026
  🌍 Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion “USA, Europe, Asia: Secrets of Entering International Markets” within the Forbes Ukraine Exporters Summit 2026. The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global markets. During the panel, participants discussed key aspects of entering international markets: 🔸 how Ukrainian companies can operate in highly competitive and complex markets; 🔸 adapting products to meet the expectations of international consumers; 🔸 cultural and business specifics of cooperation with foreign partners; 🔸 tools for building trust in Ukrainian brands abroad. Such discussions are not only an exchange of experience but also an opportunity to find practical solutions for developing Ukrainian exports and strengthening business presence in global markets.
01/

🌍 Head of the Unlimit Ukraine by the EBA project at the European Business Association, Olena Ayrault, moderated the panel discussion “USA, Europe, Asia: Secrets of Entering International Markets” within the Forbes Ukraine Exporters Summit 2026.

The event brought together leading representatives of Ukrainian business working to scale exports and unlock new opportunities in global markets.

During the panel, participants discussed key aspects of entering international markets:

🔸 how Ukrainian companies can operate in highly competitive and complex markets;

🔸 adapting products to meet the expectations of international consumers;

🔸 cultural and business specifics of cooperation with foreign partners;

🔸 tools for building trust in Ukrainian brands abroad.

Such discussions are not only an exchange of experience but also an opportunity to find practical solutions for developing Ukrainian exports and strengthening business presence in global markets.

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