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Online-Lecture: Strategic Marketing: Escaping the Price Competition Trap

  • Date: 08/10/2026 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30 Kyiv time
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Strategic Marketing: Escaping the Price Competition Trap. Date: 08 October2026. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Price competition is a symptom. When a business cannot clearly explain to a customer why it should be chosen, price becomes the only argument left. In an oversaturated market, this turns into a rat race: whoever earns less, wins.  But there is another way. Brands that discover their unique value — something impossible to copy and pointless to compare on price — permanently exit this race. They do not compete on someone elses field. They create their own. EBA Management Development Centre team, together with Olena Syrchina, invite you to participate in the Online-Lecture: Strategic Marketing: Escaping the Price Competition Trap. Target audience: business owners, company executives, marketing directors, and everyone who takes responsibility for business development strategy. Questions for discussion:  Strategic marketing beyond the marketing department. Competing in saturated markets: how not to drown in the red ocean. The most common mistake in strategy: who your customer really is. How to find your uniqueness and build a strong brand. Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Olena Syrchina. Business strategist and the founder of the School of Strategic Thinking Vlasne. She works with business owners and management teams on defining a companys strategic core, business identity, and its exceptional value for the customer. She specialises in solutions that create long-term competitive advantage and shape a coherent logic of business development. Over 20 years in marketing, branding, and strategy. Her portfolio includes Bakehouse by Goodwine, Caritas Ukraine, Flint, Vodnyi Svit, and Dmytruk Kabanosy, among others. Author of educational programmes for business owners and executives.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 0 (67) 240 90 90.

Price competition is a symptom. When a business cannot clearly explain to a customer why it should be chosen, price becomes the only argument left. In an oversaturated market, this turns into a rat race: whoever earns less, wins.

But there is another way. Brands that discover their unique value — something impossible to copy and pointless to compare on price — permanently exit this race. They do not compete on someone else’s field. They create their own.

EBA Management Development Centre team, together with Olena Syrchina, invite you to participate in the Online-Lecture: Strategic Marketing: Escaping the Price Competition Trap.

Target audience: business owners, company executives, marketing directors, and everyone who takes responsibility for business development strategy.

Questions for discussion:

  • Strategic marketing beyond the marketing department.
  • Competing in saturated markets: how not to drown in the red ocean.
  • The most common mistake in strategy: who your customer really is.
  • How to find your uniqueness and build a strong brand.

Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Olena Syrchina
Business strategist and the founder of the School of Strategic Thinking Vlasne. She works with business owners and management teams on defining a company's strategic core, business identity, and its exceptional value for the customer. She specialises in solutions that create long-term competitive advantage and shape a coherent logic of business development. Over 20 years in marketing, branding, and strategy. Her portfolio includes Bakehouse by Goodwine, Caritas Ukraine, Flint, Vodnyi Svit, and Dmytruk Kabanosy, among others. Author of educational programmes for business owners and executives.
Olena Syrchina

You can send a question to:

Contact person:

Iryna Shevchuk

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