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Demo Day 3Q at OTP BANK: trends, researches, announcements

07/ 10/ 2024
  Inner event of OTP BANK JSC – Demo Day 3Q – gathered employees online and offline to discuss current trends, the latest market researches and the Banks product innovations. The meeting began with the speech of the Chairman of the Board of OTP BANK Volodymyr Mudryi, who offered to look from a new angle at service design, the role of IT in the banking sector, testing business ideas and sales. A real revelation was the speech of Kateryna Ilchenko, the founder of the first neuromarketing agency in Ukraine Neuro-Knowledge, who shared research on the attitude to brands in Ukraine. She presented a map of emotional response to various messages broadcasted by companies and showed how a stressful background strongly affects peoples cognitive abilities. The topic of artificial intelligence and its application in the banking sphere has already become traditional for Demo Day, this time they discussed the role of AI as an uncompromising client advocate and building the best customer service. In addition, at the event employees got acquainted with the product innovations of OTP BANK, and also made announcements of important services that will soon be available to customers. Demo Day is a quarterly corporate event at OTP BANK, where top managers and involved departments discuss the most relevant strategic projects, plans, innovative ideas and developments in a number of areas. Periodically, external speakers - entrepreneurs, business owners, startups, partners of the Bank - join such events.

Inner event of OTP BANK JSC – Demo Day 3Q – gathered employees online and offline to discuss current trends, the latest market researches and the Bank’s product innovations.

The meeting began with the speech of the Chairman of the Board of OTP BANK Volodymyr Mudryi, who offered to look from a new angle at service design, the role of IT in the banking sector, testing business ideas and sales.

A real revelation was the speech of Kateryna Ilchenko, the founder of the first neuromarketing agency in Ukraine Neuro-Knowledge, who shared research on the attitude to brands in Ukraine. She presented a map of emotional response to various messages broadcasted by companies and showed how a stressful background strongly affects people’s cognitive abilities.

The topic of artificial intelligence and its application in the banking sphere has already become traditional for Demo Day, this time they discussed the role of AI as an uncompromising client advocate and building the best customer service.

In addition, at the event employees got acquainted with the product innovations of OTP BANK, and also made announcements of important services that will soon be available to customers.

Demo Day is a quarterly corporate event at OTP BANK, where top managers and involved departments discuss the most relevant strategic projects, plans, innovative ideas and developments in a number of areas. Periodically, external speakers – entrepreneurs, business owners, startups, partners of the Bank – join such events.

This material is provided by a member company or partner organization of the European Business Association as part of an informational collaboration. The Association is not responsible for the accuracy, completeness, or reliability of the information presented. The views, opinions, and recommendations expressed in this material are solely those of the authors and do not reflect the official position of the European Business Association.

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