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Online-Lecture: Boosting B2B Marketing Through Customer Education: Best Practices From the World’s Top Tech

Marketing аnd PR
  • Date: 16/03/2023 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge
Place:

Will be online

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  Online-Lecture: Boosting B2B Marketing Through Customer Education: Best Practices From the World’s Top Tech. Date: 16 March2023. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge. Place: Will be online. Registration is open for everyone. Companies across most industries are going through multiple economic, geopolitical, and social disruptions. Extra pressure comes from today’s customers having more choices and powers than ever, driving competition to unprecedented levels. Traditional omnichannel marketing strategies have lost their efficiency and led to decreased ROI, across software, technology, b2b services and/or subscription-based businesses. Today’s b2b marketing is evolving around engagement, discovery, education, and inspiration — and this requires a fundamental rethinking of how companies communicate with their customers.  EBA Management Development Centre together with Alexandra Allison Syzova invite you to take part in the Online-Lecture: Boosting B2B Marketing Through Customer Education: Best Practices From the World’s Top Tech. Speaker: Alexandra Allison Syzova, Dr. Managing Director, Enable Growth Ltd (UK). Ex-Google, Microsoft, Cisco, London Business School. Topics under discussion: What customer education is and why it matters today. 3 ways customer education is changing marketing, PR and communications. Types of customer education solutions and their benefits throughout the sales funnel. How to build successful customer education programs in your company to acquire new customers and upsell the existing ones. Information partners: OLX.ua, Work.uaSpeakers. Alexandra Allison Syzova. Founder and CEO of enable.growth (London, UK), has been leading executive education and marketing programmes in EMEA for Google, Microsoft, Cisco, London Business School and other for over 15 years. Her cutting edge customer education solutions have often scored 100 NPS owing to deep industry expertise, concise structure and high level of participant engagement. Born in Kyiv, educated in the US and UK, and accomplished in London, Alexandra has a 360 degree understanding of the top industry standards and execution strategies that are often culturally shaped.. You can send a question to:. Contact person:. Anna Merkulova. E-mail [email protected]. Contact Phone. 044 496 06 01.

Registration is open for everyone.

Companies across most industries are going through multiple economic, geopolitical, and social disruptions. Extra pressure comes from today’s customers having more choices and powers than ever, driving competition to unprecedented levels. Traditional omnichannel marketing strategies have lost their efficiency and led to decreased ROI, across software, technology, b2b services and/or subscription-based businesses. Today’s b2b marketing is evolving around engagement, discovery, education, and inspiration — and this requires a fundamental rethinking of how companies communicate with their customers. 

EBA Management Development Centre together with Alexandra Allison Syzova invite you to take part in the Online-Lecture: Boosting B2B Marketing Through Customer Education: Best Practices From the World’s Top Tech.

Speaker: Alexandra Allison Syzova, Dr. Managing Director, Enable Growth Ltd (UK). Ex-Google, Microsoft, Cisco, London Business School.

Topics under discussion:

  • What customer education is and why it matters today.
  • 3 ways customer education is changing marketing, PR and communications.
  • Types of customer education solutions and their benefits throughout the sales funnel.
  • How to build successful customer education programs in your company to acquire new customers and upsell the existing ones.

Information partners: OLX.ua, Work.ua

Speakers

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Alexandra Allison Syzova
Founder and CEO of enable.growth (London, UK), has been leading executive education and marketing programmes in EMEA for Google, Microsoft, Cisco, London Business School and other for over 15 years. Her cutting edge customer education solutions have often scored 100 NPS owing to deep industry expertise, concise structure and high level of participant engagement. Born in Kyiv, educated in the US and UK, and accomplished in London, Alexandra has a 360 degree understanding of the top industry standards and execution strategies that are often culturally shaped.
Alexandra Allison Syzova

You can send a question to:

Contact person:

Anna Merkulova

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