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Influencer Marketing: Market Overview, Challenges, and Case Studies

  • Date: 03/07/2024 (WED)
  • Language: Ukrainian without translation
  • Time: 16:00 - 17:30
Place:

Онлайн на платформі Zoom

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  Influencer Marketing: Market Overview, Challenges, and Case Studies. Date: 03 July2024. Time: 16:00 17:30. Language: Ukrainian without translation. Place: Онлайн на платформі Zoom. The influencer market is rapidly changing, creating new challenges for businesses in their interactions with bloggers and content creators. We invite all interested companies to a meeting of the European Business Associations PR and Marketing Committee to discuss the current state of the influencer market, its regulation, problematic issues in the interaction between business and bloggers, as well as the future of this market in the context of Ukraines European integration movement. Together with invited speakers, we will discuss the following issues: Global and Ukrainian influencer marketing trends, overview of the Ukrainian market; Tips on selecting and verifying bloggers and creators; Problematic moments in the interaction between business and influencers, case studies; Assessment of the implementation of the Media Law regarding the activities of bloggers, improvement of the regulation of the influencer market, responsibility of bloggers; Overview of the regulation of bloggers activities in the EU. Speakers: Oksana Slyusarchuk, Head of Marketing, Philips Ukraine Nataliia Boronina, Founder of VIVID agency, Head of Influencer Marketing Committee, IAB Ukraine Miroslava Gribova, Director, Be—it Agency Maksym Dvorovyi, Head of Digital Rights, Digital Security Laboratory Moderators: Natalia Ulynets, Founder and Director of Perfect PR, Head of PR and Marketing Committee, EBA Iryna Chuiko, Coordinator of PR and Marketing Committee, EBA As a result of the meeting, we aim to develop ideas for information campaigns and materials to clarify the rules and regulations in the influencer market, improve the interaction between bloggers, agencies, and businesses. This meeting is scheduled for July 3rd at 4:00 PM and will be held online on the Zoom platform. The link to connect will be sent to registered participants. Please note that registration is mandatory, and only registered participants will be informed of any possible changes in the schedule. Join us! Speakers. Оксана Слюсарчук. Керівниця відділу маркетингу, Філіпс Україна. Наталія Бороніна. Засновниця агенції VIVID, Керівниця комітету Influencer Marketing, IAB Ukraine. Мирослава Грібова. Директорка Be—it Agency. Максим Дворовий. Голова напряму “Цифрові права” Лабораторії цифрової безпеки. Natalia Ulynets. Founder and Director, Perfect PR. Ірина Чуйко. Координаторка PR та маркетинг комітету Асоціації. You can send a question to:. Contact person:. Ірина Чуйко. E-mail [email protected].

The influencer market is rapidly changing, creating new challenges for businesses in their interactions with bloggers and content creators.

We invite all interested companies to a meeting of the European Business Association’s PR and Marketing Committee to discuss the current state of the influencer market, its regulation, problematic issues in the interaction between business and bloggers, as well as the future of this market in the context of Ukraine’s European integration movement.

Together with invited speakers, we will discuss the following issues:

  • Global and Ukrainian influencer marketing trends, overview of the Ukrainian market;
  • Tips on selecting and verifying bloggers and creators;
  • Problematic moments in the interaction between business and influencers, case studies;
  • Assessment of the implementation of the Media Law regarding the activities of bloggers, improvement of the regulation of the influencer market, responsibility of bloggers;
  • Overview of the regulation of bloggers’ activities in the EU.

Speakers:

  • Oksana Slyusarchuk, Head of Marketing, Philips Ukraine
  • Nataliia Boronina, Founder of VIVID agency, Head of Influencer Marketing Committee, IAB Ukraine
  • Miroslava Gribova, Director, Be—it Agency
  • Maksym Dvorovyi, Head of “Digital Rights”, Digital Security Laboratory

Moderators:

  • Natalia Ulynets, Founder and Director of Perfect PR, Head of PR and Marketing Committee, EBA
  • Iryna Chuiko, Coordinator of PR and Marketing Committee, EBA

As a result of the meeting, we aim to develop ideas for information campaigns and materials to clarify the rules and regulations in the influencer market, improve the interaction between bloggers, agencies, and businesses.

This meeting is scheduled for July 3rd at 4:00 PM and will be held online on the Zoom platform. The link to connect will be sent to registered participants.

Please note that registration is mandatory, and only registered participants will be informed of any possible changes in the schedule.

Join us!

Speakers

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Оксана Слюсарчук
Керівниця відділу маркетингу, Філіпс Україна
Наталія Бороніна
Засновниця агенції VIVID, Керівниця комітету Influencer Marketing, IAB Ukraine
Мирослава Грібова
Директорка Be—it Agency
Максим Дворовий
Голова напряму “Цифрові права” Лабораторії цифрової безпеки
Natalia Ulynets
Founder and Director, Perfect PR
Ірина Чуйко
Координаторка PR та маркетинг комітету Асоціації
Оксана Слюсарчук
Наталія Бороніна
Мирослава Грібова
Максим Дворовий
Natalia Ulynets
Ірина Чуйко

You can send a question to:

Contact person:

Ірина Чуйко

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