Employment Service Public Awareness Campaign

12/ 06/ 2026

Listen to online Stop   In May 2026, three public service ad videos aired during the “United News” telethon. The videos aim to promote the Employment Service’s services among veterans, women, internally displaced Ukrainians, and people aged 50+. At the core are real stories of Ukrainians who found jobs, changed careers, or received a grant to start their own business. Difficult circumstances can knock the ground out from under your feet. In moments of uncertainty and doubt, people need people – those ready to support, to inspire bold dreams, and to act with confidence. This is something the Employment Service’s clients know firsthand. “Our information campaign will be a powerful tool to raise awareness of the opportunities offered by employment centers. We want to show that the State Employment Service is a modern, open, and supportive partner for those seeking work in challenging conditions,” says Olha Voitovych, Project Manager of “Inclusive Employment” at East Europe Foundation. To provide guidance for those at a crossroads and in need of support, East Europe Foundation, together with the State Employment Service, developed a series of public service videos and posters. Starting today, they will be shown during the “United News” telethon, with further placements planned in Administrative Service Centers (ASCs), public transport, and regional television. The campaign’s goal is to inform as wide an audience as possible about the Employment Service’s free services – job matching, career counseling, training and reskilling, and grants for starting a business. More details are available on the official website: dczukraine.carrd.com “The launch of this campaign is another important step toward making public opportunities clearer and more accessible for people. It is especially valuable to us that the campaign features real clients of the State Employment Service. They have honestly and openly shared their stories – about searching, doubts, new opportunities, and results. There are thousands of such stories, and each one matters to us. When we talk about an inclusive labor market, we truly mean equal access for everyone – to employment, learning, and growth. This campaign is about people who have already taken that step and prove that opportunities exist; our task is to communicate them, and for people – to make use of them,” noted Yuliia Zhovtiak, Director of the State Employment Service. At the heart of the stories are real people who have benefited from the State Employment Service’s support. In each story, Ukrainians can recognize themselves and, most importantly, understand where to head and how to move forward.  Olena’s story shows how to find support when you have to start over at 60+. Due to the war, she moved from Donetsk to Lviv. After contacting the employment center, Olena did not expect to receive a job offer on the same day. She now works in a bakery. For Mariia, choreography has always been a passion. Through dance, she found strength for both herself and her husband Oleksandr – a veteran of the Russian–Ukrainian war – while he was recovering from a severe injury. Despite all the challenges, the couple believed in developing their own business and received a grant from the Employment Service. Mariia and Oleksandr expanded their dance studio, which is now a space where children, youth, and adults can connect and grow. For many years, Hanna worked as a baker. When she turned to the employment center, she initially sought a job in that field. During a conversation with a career advisor, she admitted to herself that she had always dreamed of sewing clothes. At the Vocational Education Center of the State Employment Service, Hanna trained as a seamstress and is now building a career in a new field. The public service videos and posters were developed as part of Inclusive Employment Project, implemented by East Europe Foundation within the framework of the Multi Donor Initiative Skills4Recovery, which is financed by the European Union, Germany, Poland, Estonia, Denmark, and is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the Solidarity Fund PL (SFPL).

In May 2026, three public service ad videos aired during the “United News” telethon. The videos aim to promote the Employment Service’s services among veterans, women, internally displaced Ukrainians, and people aged 50+. At the core are real stories of Ukrainians who found jobs, changed careers, or received a grant to start their own business.

Difficult circumstances can knock the ground out from under your feet. In moments of uncertainty and doubt, people need people – those ready to support, to inspire bold dreams, and to act with confidence. This is something the Employment Service’s clients know firsthand.

“Our information campaign will be a powerful tool to raise awareness of the opportunities offered by employment centers. We want to show that the State Employment Service is a modern, open, and supportive partner for those seeking work in challenging conditions,” says Olha Voitovych, Project Manager of “Inclusive Employment” at East Europe Foundation.

To provide guidance for those at a crossroads and in need of support, East Europe Foundation, together with the State Employment Service, developed a series of public service videos and posters. Starting today, they will be shown during the “United News” telethon, with further placements planned in Administrative Service Centers (ASCs), public transport, and regional television.

The campaign’s goal is to inform as wide an audience as possible about the Employment Service’s free services – job matching, career counseling, training and reskilling, and grants for starting a business. More details are available on the official website: dczukraine.carrd.com

“The launch of this campaign is another important step toward making public opportunities clearer and more accessible for people. It is especially valuable to us that the campaign features real clients of the State Employment Service. They have honestly and openly shared their stories – about searching, doubts, new opportunities, and results. There are thousands of such stories, and each one matters to us. When we talk about an inclusive labor market, we truly mean equal access for everyone – to employment, learning, and growth. This campaign is about people who have already taken that step and prove that opportunities exist; our task is to communicate them, and for people – to make use of them,” noted Yuliia Zhovtiak, Director of the State Employment Service.

At the heart of the stories are real people who have benefited from the State Employment Service’s support. In each story, Ukrainians can recognize themselves and, most importantly, understand where to head and how to move forward. 

Olena’s story shows how to find support when you have to start over at 60+. Due to the war, she moved from Donetsk to Lviv. After contacting the employment center, Olena did not expect to receive a job offer on the same day. She now works in a bakery.

For Mariia, choreography has always been a passion. Through dance, she found strength for both herself and her husband Oleksandr – a veteran of the Russian–Ukrainian war – while he was recovering from a severe injury. Despite all the challenges, the couple believed in developing their own business and received a grant from the Employment Service. Mariia and Oleksandr expanded their dance studio, which is now a space where children, youth, and adults can connect and grow.

For many years, Hanna worked as a baker. When she turned to the employment center, she initially sought a job in that field. During a conversation with a career advisor, she admitted to herself that she had always dreamed of sewing clothes. At the Vocational Education Center of the State Employment Service, Hanna trained as a seamstress and is now building a career in a new field.

The public service videos and posters were developed as part of Inclusive Employment Project, implemented by East Europe Foundation within the framework of the Multi Donor Initiative Skills4Recovery, which is financed by the European Union, Germany, Poland, Estonia, Denmark, and is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and the Solidarity Fund PL (SFPL).