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Online-Lecture: How Personal Branding Builds a Company’s Reputation Immunity

  • Date: 27/08/2026 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

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  Online-Lecture: How Personal Branding Builds a Company’s Reputation Immunity. Date: 27 August2026. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Today, a company’s reputation can be lost in a single day, while restoring it requires significant time and financial resources. In times of кризes, media pressure, and increasing competition, businesses need reliable tools to protect trust. During this lecture, we will explore how personal brands of key executives create “reputation immunity” and help companies not only withstand crises but also strengthen their market position.  EBA Management Development Centre team, together with Tetiana Kiriychuk, invite you to participate in the Online-Lecture: How Personal Branding Builds a Company’s Reputation Immunity.  Target audience: CEOs, business owners, PR directors, communications professionals, marketing directors.  Questions for discussion:  Why companies without personal brands are more vulnerable in times of crisis? How “reputation immunity” is formed and what it consists of? The role of CEOs and top management in reputation management is important.  How personal branding reduces the cost of reputation crises? Integrating personal brands into PR and communication strategies.  Common mistakes companies make in reputation management.  Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.Speakers. Tetiana Kyriychuk. Entrepreneur, business mentor, and expert in PR and marketing communications with 17 years of experience across B2B and B2C sectors. She specializes in building personal brands, integrating them into business strategies, and crisis communications.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 0 (67) 240 90 90.

Today, a company’s reputation can be lost in a single day, while restoring it requires significant time and financial resources. In times of кризes, media pressure, and increasing competition, businesses need reliable tools to protect trust.During this lecture, we will explore how personal brands of key executives create “reputation immunity” and help companies not only withstand crises but also strengthen their market position.

EBA Management Development Centre team, together with Tetiana Kiriychuk, invite you to participate in the Online-Lecture: How Personal Branding Builds a Company’s Reputation Immunity.

Target audience: CEOs, business owners, PR directors, communications professionals, marketing directors.

Questions for discussion:

  • Why companies without personal brands are more vulnerable in times of crisis?
  • How “reputation immunity” is formed and what it consists of?
  • The role of CEOs and top management in reputation management is important.
  • How personal branding reduces the cost of reputation crises?
  • Integrating personal brands into PR and communication strategies.
  • Common mistakes companies make in reputation management.

Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Tetiana Kyriychuk
Entrepreneur, business mentor, and expert in PR and marketing communications with 17 years of experience across B2B and B2C sectors. She specializes in building personal brands, integrating them into business strategies, and crisis communications.
Tetiana Kyriychuk

You can send a question to:

Contact person:

Iryna Shevchuk

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