EBA Lviv: HOW TO: залишатися єдиними у світі відмінностей

Friends,

We invite you to the upcoming meeting of the PR Hub of the Western Ukrainian Office of the European Business Association on the topic:

“HOW TO: Stay United in a World of Differences”

Is it possible to create one global promise for markets where each culture has its own code? Yes — and SoftServe has a powerful example of how to do it.

During the meeting, Iryna Koshyk, Head of Employer Brand at SoftServe, will present the case “EVP: ONE PROMISE. SEVEN REALITIES” — a story of how the company managed to align a single global Employer Brand Promise with the diverse expectations of candidates and employees across seven global markets.

During the event, you will learn:

🔹 how to conduct a full-scale marketing research across multiple markets using a unified methodology — and why it’s critical for building trust in the employer brand;

🔹 how to identify key needs, barriers, values, and motivational drivers for each local market;

🔹 how to redesign your EVP following the Gartner methodology, combining insights, research results, and business objectives;

🔹 how the new EVP became the foundation of the global employer brand strategy and was adapted for local implementation.

This will be an open conversation about unity in diversity — about how to make a global strategy alive, relatable, and meaningful for everyone, regardless of country, language, or cultural context.

🗓 Date and time: November 5, 2025

📍 Location: Lviv, 200a Kulparkivska St., Futura Hub, Nat Coworking

🎙 Format: offline

Please note that registration is mandatory! Only registered participants will receive confirmation and updates about the event program.

See you at PR Hub — the place where brands, people, and cultures speak the same language!

You can send a question to: