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Online-Lecture: Threads, Twitch, Discord, Reddit: New Platforms for Brand Dialogue with the Audience

  • Date: 26/02/2026 (THU)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Threads, Twitch, Discord, Reddit: New Platforms for Brand Dialogue with the Audience. Date: 26 February2026. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. EBA Management Development Centre team, together with, Tetyana Mokrenko and Anastasia Novak, invite you to participate in the Online Lecture: Threads, Twitch, Discord, Reddit: New Platforms for Brand Dialogue with the Audience.  We will talk about  why traditional social networks (Facebook, Instagram, TikTok) are no longer enough for a constant high-quality dialogue with the audience and how brands can use new platforms for live communication and development of their own communities. Lets consider the specifics of Threads, Discord, Reddit and Twitch, their business opportunities and practical usage scenarios. We will also discuss why Ukrainian brands are still cautious in their interaction with these platforms and how new platforms can be tested today.  Format: lecture with an overview of platforms and case examples + Q&A.  Lets talk about:  Global trend: brands are looking for platforms for live communication and community management.  Overview of the Threads, Discord, Reddit, Twitch platforms - their specifics and business opportunities.  How Ukrainian brands are already testing new platforms and why they are still quite cautious about this.  Cases and practical scenarios: which Ukrainian and global brands are already successfully working with these platforms.  Target audience: marketers, PR specialists, marketing and PR directors, business owners, CEOs.  Questions for discussion:  Why “new” platforms are not a fad, but a new stage in the development of digital communications.  How to choose the right platforms for a dialogue with the audience.  What scenarios for working with Threads, Discord, Reddit and Twitch have already shown effectiveness in the world and can be adapted for Ukraine.  How to prepare a brand for entering new platforms so as not to lose the momentum and remain relevant.  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Tetyana Mokrenko. Founder of the creative digital agency MOKO. The agency provides a full range of services in digital communication and implements projects for the following companies: Galicia, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.. Anastasia Novak. Head of Community Management, MOKO Digital. Expert in developing brand communities and managing communities on various platforms (Facebook, Discord, Reddit, Threads, Twitch). For 2 years, she has been developing communities for brands such as Halychyna, METRO Ukraine, Vodafone Ukraine, and Royal Canin.. You can send a question to:. Contact person:. Iryna Shevchuk. E-mail [email protected]. Contact Phone. 067 240 90 90.

EBA Management Development Centre team, together with, Tetyana Mokrenko and Anastasia Novak, invite you to participate in the Online Lecture: Threads, Twitch, Discord, Reddit: New Platforms for Brand Dialogue with the Audience.

We will talk about why traditional social networks (Facebook, Instagram, TikTok) are no longer enough for a constant high-quality dialogue with the audience and how brands can use new platforms for live communication and development of their own communities. Let’s consider the specifics of Threads, Discord, Reddit and Twitch, their business opportunities and practical usage scenarios. We will also discuss why Ukrainian brands are still cautious in their interaction with these platforms and how new platforms can be tested today.

Format: lecture with an overview of platforms and case examples + Q&A.

Let’s talk about:

  • Global trend: brands are looking for platforms for live communication and community management.
  • Overview of the Threads, Discord, Reddit, Twitch platforms – their specifics and business opportunities.
  • How Ukrainian brands are already testing new platforms and why they are still quite cautious about this.
  • Cases and practical scenarios: which Ukrainian and global brands are already successfully working with these platforms.

Target audience: marketers, PR specialists, marketing and PR directors, business owners, CEOs.

Questions for discussion:

  • Why “new” platforms are not a fad, but a new stage in the development of digital communications.
  • How to choose the right platforms for a dialogue with the audience.
  • What scenarios for working with Threads, Discord, Reddit and Twitch have already shown effectiveness in the world and can be adapted for Ukraine.
  • How to prepare a brand for entering new platforms so as not to lose the momentum and remain relevant.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01.

Speakers

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Tetyana Mokrenko
Founder of the creative digital agency MOKO. The agency provides a full range of services in digital communication and implements projects for the following companies: Galicia, Vodafone, MHP, Royal Canin, Volkswagen, Bosch, Siemens and others. With the team, they won Ukrainian and international awards EFFIE, KIAF, EPICA. Expert in the field of communication planning, digital marketing, SMM, 12 years in digital.
Anastasia Novak
Head of Community Management, MOKO Digital. Expert in developing brand communities and managing communities on various platforms (Facebook, Discord, Reddit, Threads, Twitch). For 2 years, she has been developing communities for brands such as Halychyna, METRO Ukraine, Vodafone Ukraine, and Royal Canin.
Tetyana Mokrenko
Anastasia Novak

You can send a question to:

Contact person:

Iryna Shevchuk

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