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Practical Workshop: Brand Ambassadors: How to Write Stories About Yourself and Your Company

  • Date: 28/01/2026 (WED)
  • Language: Ukrainian
  • Time: 17:00 - 18:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Practical Workshop: Brand Ambassadors: How to Write Stories About Yourself and Your Company. Date: 28 January2026. Time: 17:00 18:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. Registration is closed! Storytelling is an effective tool for building both personal and corporate brands. Participants will learn how to craft stories that inspire trust and evoke emotions, while practicing practical writing techniques.  EBA Management Development Centre Team, together with the Kyiv School of Storytelling Do Stories!, invite you to participate in the Practical Workshop: Brand Ambassadors: How to Write Stories About Yourself and Your Company.  Target audience: brand managers, communications managers, HR managers, employee brand ambassadors, entrepreneurs.  Questions for discussion:  Who is a brand ambassador and why their voice on social media is more impactful than corporate channels  How to help employees find their own style and voice in communications  Structures and formats of posts: personal stories, team achievements, company narratives  Overcoming barriers: fear of publicity, doubts like “I have nothing to say”  How to apply storytelling in covering personal and professional topics  Note: The workshop includes writing exercises in chat by participants and personalized feedback from the speakers.  Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Tetiana Spirina. Founder and trainer of the Kyiv School of Storytelling Do Stories!, author of five books and the Coach Stories methodology, consultant on expert book writing.. Iryna Klishyna. Head of HR Brand Development at DILA Medical Laboratory, trainer at the Kyiv School of Storytelling Do Stories!. You can send a question to:. Contact person:. Yuliia Hryshko. E-mail [email protected]. Contact Phone. 067 406 65 40.

Registration is closed!

Storytelling is an effective tool for building both personal and corporate brands. Participants will learn how to craft stories that inspire trust and evoke emotions, while practicing practical writing techniques. 

EBA Management Development Centre Team, together with the Kyiv School of Storytelling Do Stories!, invite you to participate in the Practical Workshop: Brand Ambassadors: How to Write Stories About Yourself and Your Company. 

Target audience: brand managers, communications managers, HR managers, employee brand ambassadors, entrepreneurs. 

Questions for discussion: 

  • Who is a brand ambassador and why their voice on social media is more impactful than corporate channels 
  • How to help employees find their own style and voice in communications 
  • Structures and formats of posts: personal stories, team achievements, company narratives 
  • Overcoming barriers: fear of publicity, doubts like “I have nothing to say” 
  • How to apply storytelling in covering personal and professional topics 

Note: The workshop includes writing exercises in chat by participants and personalized feedback from the speakers. 

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01

Speakers

1 / 2
Tetiana Spirina
Founder and trainer of the Kyiv School of Storytelling Do Stories!, author of five books and the Coach Stories methodology, consultant on expert book writing.
Iryna Klishyna
Head of HR Brand Development at DILA Medical Laboratory, trainer at the Kyiv School of Storytelling Do Stories!
Tetiana Spirina
Iryna Klishyna

You can send a question to:

Contact person:

Yuliia Hryshko

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