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Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset

  • Date: 24/03/2026 (TUE)
  • Language: Ukrainian
  • Time: 11:00 - 12:30
  • Fee:free of charge for EBA members
Place:

Will be online

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  Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset. Date: 24 March2026. Time: 11:00 12:30. Language: Ukrainian. Fee: free of charge for EBA members. Place: Will be online. In 2025, it is neither price nor product that makes the difference. What matters is the experience a customer takes away after interacting with a company. And this experience can be turned into a strategic asset that works 24/7, even when marketing takes a break. EBA Management Development Centre team, together with Olha Bulbakh, invite you to participate in the Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset. Target audience: business owners and CEOs who want to increase customer loyalty, reduce churn, and grow profits without raising advertising budgets; CMOs and Heads of Sales looking for new approaches to customer retention and organic growth; COOs responsible for process optimization and service standards; HR Directors and Heads of Corporate Culture who understand the link between internal and external service. Questions for discussion: How service closes deals without an advertising budget. Zero-friction: eliminating everything that gets in the way of purchase. How to answer questions before they arise. Why internal service = external results. How to measure ROI of service and see how it generates profit. How to combine AI and humanity to retain customers in the long term. Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. Speakers. Olha Bulbakh. Founder of OUTFLAME Strategy Bureau, expert in strategic marketing and business development. She has 14 years of experience in marketing, including 8 years in entrepreneurship. Olha has progressed from marketer to CEO and today is the owner of the strategic bureau OUTFLAME. Former CEO of Quadrate28 agency. EBRD consultant, working with entrepreneurs within international support programs. Collaborates with governmental, commercial, and educational initiatives. Key expertise: building business and marketing strategies, as well as optimizing the marketing function within companies. Training entrepreneurs and teams to think strategically. Developing customer service as a competitive advantage. Implementing AI technologies to optimize marketing.. You can send a question to:. Contact person:. Olena Musiienko. E-mail [email protected]. Contact Phone. +380 (67) 218 67 63.

In 2025, it is neither price nor product that makes the difference. What matters is the experience a customer takes away after interacting with a company. And this experience can be turned into a strategic asset that works 24/7, even when marketing takes a break.

EBA Management Development Centre team, together with Olha Bulbakh, invite you to participate in the Online-Lecture: Experience that Sells: How to Turn Service into a Strategic Asset.

Target audience: business owners and CEOs who want to increase customer loyalty, reduce churn, and grow profits without raising advertising budgets; CMOs and Heads of Sales looking for new approaches to customer retention and organic growth; COOs responsible for process optimization and service standards; HR Directors and Heads of Corporate Culture who understand the link between internal and external service.

Questions for discussion:

  • How service closes deals without an advertising budget.

  • Zero-friction: eliminating everything that gets in the way of purchase.

  • How to answer questions before they arise.

  • Why internal service = external results.

  • How to measure ROI of service and see how it generates profit.

  • How to combine AI and humanity to retain customers in the long term.

Registration is obligatory. To become a participant, please, click the “Register” button. Only the users of the EBA site can register at the event. Should you have any questions, please, write at [email protected] or call (044) 496-06-01. 

Speakers

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Olha Bulbakh
Founder of OUTFLAME Strategy Bureau, expert in strategic marketing and business development. She has 14 years of experience in marketing, including 8 years in entrepreneurship. Olha has progressed from marketer to CEO and today is the owner of the strategic bureau OUTFLAME. Former CEO of Quadrate28 agency. EBRD consultant, working with entrepreneurs within international support programs. Collaborates with governmental, commercial, and educational initiatives. Key expertise: building business and marketing strategies, as well as optimizing the marketing function within companies. Training entrepreneurs and teams to think strategically. Developing customer service as a competitive advantage. Implementing AI technologies to optimize marketing.
Olha Bulbakh

You can send a question to:

Contact person:

Olena Musiienko

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