Dentons advises Competera, a pricing platform for retailers, on the establishment of its US headquarters

29/ 07/ 2019

Kyiv, July 24, 2019 – Global law firm Dentons has advised Competera, a next generation pricing platform for eCommerce and omnichannel retailers, in connection with the establishment of its headquarters in the US to better position the company within the technology market.

Founded in Kyiv in 2014, Competera has established offices in the US, UK and Singapore and serves customers in 28 countries.  The company helps category managers in retail to make the right merchant decisions, enhance their category and pricing strategy,and increase revenue using an analytics and management platform built on advanced algorithms, math, and retail expertise. In 2019, Competera was selected as the second best startup among 60 international AI projects at Startup Elevate, London Tech Week’s flagship event.

Dentons advised on corporate and tax matters, including setting up the US headquarters and establishing an additional operating entity in the US for direct cooperation with customers. The Firm also assisted in developing an omnibus incentive compensation plan, allowing company employees to acquire equity ownership, and advised on the transfer of the existing IP rights to its headquarters, as well as the acquisition of the Ukrainian and Singapore entities by US headquarters.

Dentons’ cross-border team was led by partners Volodymyr Monastyrskyy in Ukraine, Michael Froy in the US, and Eunice Yao in Singapore, with the support of associate Igor Svitlyk, counsel Oksana Horban and junior associate Oleksandra Piskun in Ukraine, associate Zac Moskowitz and partners Jon Hutchens and Michael Maryn in the US, and associate Hui Qi Lim in Singapore.

About Dentons

Dentons is the world’s largest law firm, delivering quality and value to clients around the globe. Dentons is a leader on the Acritas Global Elite Brand Index, a BTI Client Service 30 Award winner and recognized by prominent business and legal publications for its innovations in client service, including founding Nextlaw Labs and the Nextlaw Referral Network. Dentons’ polycentric approach and world-class talent challenge the status quo to advance client interests in the communities in which we live and work. www.dentons.com.


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