Young, progressive, stylish, placing in front of him or herself ambitious targets and reaching them – these are the key characteristics of consumer that New Products Group orients itself upon. When in 2003 New Products Group appeared on Ukrainian beverage market, the latter underwent significant change: the new player had immediately declared its leadership ambitions and steadily moved towards reaching set objectives. Today New Products Group is one of the largest manufacturers of beverages and snacks in Ukraine. Priority categories of production are low alcohol and energy drinks. In 2014 the Company began production of natural fermented beverages (cider, zbiten) and snacks (chocolate and fruit bars and popcorn).