Family business Ferrero was established in 1946 in Alba, Italy by brothers Giovanni and Pietro Ferrero. Now it is ranks as 4th largest confectionery manufacturer in the world. The Group has 18 manufacturing plants (among which three “social enterprises”: in Camerun, South Africa and India). Its latest investment consists in manufacturing plant soon to be opened in Vladimir, Russia. Ferrero represents the 1st commercial advertiser in Europe with an advertising spend in excess of one billion Euros worldwide. Among Ferrero’s prestigious product portfolio, the brand KINDER appears in the list of the top selling and most recognized marks in the world according to industry experts (AC Nielsen). Most of Ferrero’s products have become familiar household goods like NUTELLA, FERRERO ROCHER and RAFFAELLO – most appreciated by consumers in Germany , Russia and Ukraine. In May 2009 the worldwide survey carried out by The Reputation Institute of New York revealed that Ferrero had come out at the top of the world’s most reputable and reliable companies in terms of trust, admiration, respect, good feelings and overall esteem. Ferrero started its activities in Ukraine in 1995. In 2008 Ferrero turnover in Ukraine exceeded 400 mln UAH.