{"id":763054,"date":"2026-08-13T13:39:59","date_gmt":"2026-08-13T10:39:59","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=763054"},"modified":"2026-10-13T17:41:56","modified_gmt":"2026-10-13T14:41:56","slug":"online-lektsiya-heneratyvnyi-ai-u-video-de-vin-pratsiuie-na-marketynh-i-de-ruinuie-doviru-do-kompanii-2026-08-13-13-39","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-heneratyvnyi-ai-u-video-de-vin-pratsiuie-na-marketynh-i-de-ruinuie-doviru-do-kompanii-2026-08-13-13-39\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0439 AI \u0443 \u0432\u0456\u0434\u0435\u043e: \u0434\u0435 \u0432\u0456\u043d \u043f\u0440\u0430\u0446\u044e\u0454 \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u0434\u0435 \u0440\u0443\u0439\u043d\u0443\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u0434\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 [:en]Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company[:]"},"content":{"rendered":"<p><\/p>\n<p>In advertising, a generated frame troubles almost nobody. In a film about a company and its employees, the same frame costs the trust the company has built with everything it showed before.<\/p>\n<p>The lecture will explore where that line runs in video production in 2026, how the choice of channel and format shifts it, and what is worth writing into a production brief right now.<\/p>\n<p>EBA Management Development Centre Team, together with <strong><span class=\"NormalTextRun SCXW81202513 BCX0\">Maksym <span class=\"NormalTextRun SpellingErrorV2Themed SCXW81202513 BCX0\">Chuzha<\/span><\/strong><\/span>, invite you to participate in the <b>Online-Lecture:<\/b><strong> Generative AI in video: where it works for marketing and where it destroys trust in the company.<\/strong><\/p>\n<p><b>Target audience:<\/b> <span class=\"NormalTextRun SCXW8838338 BCX0\">marketing managers, brand managers, PR and corporate communications specialists, HR and employer brand specialists, CEOs.<\/span><\/p>\n<p><b>Questions for discussion<\/b><b>:<\/b><\/p>\n<ul>\n<li>Why does a generated frame pass in advertising, yet cost trust in a film about a company and its people?<\/li>\n<li>Where the line runs through the person: why the face and voice of a real employee should not be handed to a generator.<\/li>\n<li>How channel and format shift the acceptable share of AI: why Reels tolerates what a full-length film does not.<\/li>\n<li>What happens to the rest of a company\u2019s video archive once a viewer recognises a single generated frame?<\/li>\n<li>How to set out AI requirements in a production brief so there are no surprises at final edit.<\/li>\n<\/ul>\n<p><i data-olk-copy-source=\"MessageBody\">Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his\/her personal position and intellectual property and do not in any way represent the official position of the European Business Association.<\/i> <\/p>\n<div class=\"qMYqUG_convSearchResultHighlightRoot\">\n<div class=\"\" data-turn-id-container=\"request-6a17f8be-bce0-8396-a42f-690c2b4d0fc3-7\" data-is-intersecting=\"true\">\n<section class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6a17f8be-bce0-8396-a42f-690c2b4d0fc3-7\" data-turn-id-container=\"request-6a17f8be-bce0-8396-a42f-690c2b4d0fc3-7\" data-testid=\"conversation-turn-26\" data-scroll-anchor=\"false\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e0fd6bbb-4436-408f-87c0-9940189e4d19\" data-message-model-slug=\"gpt-5-5\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\"> <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<p><strong><span style=\"color: #ff0000\">Registration is mandatory. To participate, please click the \u201cRegistration\u201d button. Only Association members may register for the event. If you have any further questions, please email <\/span><a href=\"mailto:development@eba.com.ua\">development@eba.com.ua<\/a> <span style=\"color: #ff0000\">or call contact number listed in the section<\/span> \u201cYou can send a question to\u201d.<\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>In advertising, a generated frame troubles almost nobody. In a film about a company and its employees, the same frame costs the trust the company has built with everything it showed before. The lecture will explore where that line runs in video production in 2026, how the choice of channel and format shifts it, and [&hellip;]<\/p>\n","protected":false},"author":46385,"featured_media":763256,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-heneratyvnyi-ai-u-video-de-vin-pratsiuie-na-marketynh-i-de-ruinuie-doviru-do-kompanii-2026-08-13-13-39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Generative AI in video: where it works for marketing and where it destroys trust in the company - European Business Association\" \/>\n<meta property=\"og:description\" content=\"In advertising, a generated frame troubles almost nobody. 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