<\/p>\n
The advertising budget has been approved. The campaign is live. But how can you tell whether your advertising actually drove sales \u2014 or whether the results were simply due to seasonality or coincidence? And is it possible to predict campaign outcomes before launch?Marketing teams work with vast amounts of data every day, yet often struggle to turn that data into actionable business decisions. Where do brand awareness growth forecasts come from? How can you separate the impact of advertising from competitors’ activities and market fluctuations? And what is really behind the numbers in a media plan?<\/p>\n
EBA Management Development Centre Team, together with Forward<\/b>, <\/b>invite you to participate in the Online-Lecture:<\/b> Data That Sells: How Media Analytics Helps Brands Grow.<\/b><\/p>\n
Using real-life case studies from the home care, pharmaceutical, and spirits categories, Andrii Krolenko, Managing Partner at Forward, and Oksana Repiakh, Data Analytics Lead, will demonstrate how a media agency leverages Brand Health Tracking and Marketing Mix Modeling (MMM) to evaluate campaign effectiveness and forecast business outcomes.<\/p>\n
Target audience:<\/b> marketing directors, brand managers, marketing specialists, and data analysts across industries, including agriculture, logistics, pharmaceuticals, and banking.<\/p>\n
Questions for discussion:<\/b><\/p>\n