{"id":758277,"date":"2026-07-16T22:09:21","date_gmt":"2026-07-16T19:09:21","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=758277"},"modified":"2026-10-13T17:34:10","modified_gmt":"2026-10-13T14:34:10","slug":"online-lektsiya-2026-07-16-22-09","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/online-lektsiya-2026-07-16-22-09\/","title":{"rendered":"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041a\u0456\u043d\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u0442\u0430 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043b\u0456\u0434\u0435\u0440\u0430: \u044f\u043a \u043d\u0435\u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u0441\u0442\u0430\u0442\u0443\u0441 \u043f\u0435\u0440\u0448\u043e\u0457 \u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u0445\u0438\u0449\u0430\u0454 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044e \u0442\u0430 \u043a\u0430\u043f\u0456\u0442\u0430\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 [:en]Online-Lecture: Kinetic and Voice Marketing of a Leader: How the First Person&#8217;s Non-Verbal Status Protects the Company&#8217;s Reputation and Capital [:]"},"content":{"rendered":"<p><\/p>\n<p>Today, leaders in the upper echelons of business are constantly under review. Competitors, partners&#8217; security services during negotiations, the yellow press, and even experienced security guards read the first person long before the first words, scanning their neural and biological readiness to take a hit. The slightest non-verbal mistake, a hidden tension in the body, confusion in the hands, or an insecure tone of voice under stress instantly becomes a target. The yellow press catches these micro-signals for loud headlines, and strong partners use a split second of weakness to change the terms of the game in their favor, which costs the company millions in losses or a broken contract. The event will focus on eliminating these non-verbal risks and will answer the questions of where to put your hands, how to stabilize your body, and how to maintain eye contact under pressure, turning the leader&#8217;s status into a rock-solid protection for the business reputation.<\/p>\n<p>EBA Management Development Centre Team, together with <b>Maryana Kuchma<\/b><b>, <\/b>invite you to participate in the<b> Online-Lecture: <\/b><strong>Ki<\/strong><b>netic and Voice Marketing of a Leader: How the First Person&#8217;s Non-Verbal Status Protects the Company&#8217;s Reputation and Capital.<\/b><\/p>\n<p><b>Target audience:<\/b> CEOs, leaders, big business owners, top managers, entrepreneurs.<\/p>\n<p><b>Questions for discussion:<\/b><\/p>\n<ul>\n<li>Intelligence agencies&#8217; technologies at the service of business: how instant calculation of behavior, micro-expressions reading, and opponents&#8217; gestures scanning work.<\/li>\n<li>The anatomy of stress during negotiations: where to put your hands, how to stabilize your body, and how to maintain the optical eye contact code under high pressure.<\/li>\n<li>Status biometrics in the voice: how to release the natural chest register, remove physical tension, and sound authoritative to increase the company&#8217;s average check.<\/li>\n<li>The author&#8217;s leader capitalization formula KiQ plus VocQ equals 7sHR: managing the first person&#8217;s non-verbal brand and scaling these tools to corporate B2B teams.<\/li>\n<\/ul>\n<p><i>Please note that the opinions and views expressed by the trainer (speaker) during the event are solely his\/her personal position and intellectual property and in no way represent the official position of the European Business Association.<\/i><\/p>\n<p><span style=\"color: #ff0000\"><strong>Registration is mandatory. To participate, please click the \u201cRegistration\u201d button. Only Association members may register for the event. If you have any further questions, please email <a href=\"mailto:development@eba.com.ua\">development@eba.com.ua<\/a>  or call contact number listed in the section <span style=\"color: #000000\">\u201cYou can send a question to\u201d<\/span>.<\/strong><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Today, leaders in the upper echelons of business are constantly under review. Competitors, partners&#8217; security services during negotiations, the yellow press, and even experienced security guards read the first person long before the first words, scanning their neural and biological readiness to take a hit. The slightest non-verbal mistake, a hidden tension in the body, [&hellip;]<\/p>\n","protected":false},"author":38437,"featured_media":758282,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[33,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online-Lecture: Kinetic and Voice Marketing of a Leader: How the First Person&#039;s Non-Verbal Status Protects the Company&#039;s Reputation and Capital  - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/online-lektsiya-2026-07-16-22-09\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online-Lecture: Kinetic and Voice Marketing of a Leader: How the First Person&#039;s Non-Verbal Status Protects the Company&#039;s Reputation and Capital  - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Today, leaders in the upper echelons of business are constantly under review. 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The slightest non-verbal mistake, a hidden tension in the body, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eba.com.ua\/event\/online-lektsiya-2026-07-16-22-09\/\" \/>\n<meta property=\"og:site_name\" content=\"European Business Association\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T14:34:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eba.com.ua\/wp-content\/uploads\/2026\/07\/kaver-Kuchma.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-2026-07-16-22-09\/\",\"url\":\"https:\/\/eba.com.ua\/event\/online-lektsiya-2026-07-16-22-09\/\",\"name\":\"[:ua]Online-\u043b\u0435\u043a\u0446\u0456\u044f: \u041a\u0456\u043d\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u0442\u0430 \u0433\u043e\u043b\u043e\u0441\u043e\u0432\u0438\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043b\u0456\u0434\u0435\u0440\u0430: \u044f\u043a \u043d\u0435\u0432\u0435\u0440\u0431\u0430\u043b\u044c\u043d\u0438\u0439 \u0441\u0442\u0430\u0442\u0443\u0441 \u043f\u0435\u0440\u0448\u043e\u0457 \u043e\u0441\u043e\u0431\u0438 \u0437\u0430\u0445\u0438\u0449\u0430\u0454 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044e \u0442\u0430 \u043a\u0430\u043f\u0456\u0442\u0430\u043b \u043a\u043e\u043c\u043f\u0430\u043d\u0456\u0457 [:en]Online-Lecture: Kinetic and Voice Marketing of a Leader: How the First Person's Non-Verbal Status Protects the Company's Reputation and Capital [:] - 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