{"id":752815,"date":"2026-06-24T17:10:38","date_gmt":"2026-06-24T14:10:38","guid":{"rendered":"https:\/\/eba.com.ua\/?post_type=tribe_events&#038;p=752815"},"modified":"2026-07-01T15:03:31","modified_gmt":"2026-07-01T12:03:31","slug":"programa-rozvytku-smm-novogo-pokolinnia-strategiia-content-ai-2026-06-24-17-10","status":"publish","type":"tribe_events","link":"https:\/\/eba.com.ua\/en\/event\/programa-rozvytku-smm-novogo-pokolinnia-strategiia-content-ai-2026-06-24-17-10\/","title":{"rendered":"[:ua]\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443: SMM \u043d\u043e\u0432\u043e\u0433\u043e \u043f\u043e\u043a\u043e\u043b\u0456\u043d\u043d\u044f: \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0448\u0442\u0443\u0447\u043d\u0438\u0439 \u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442 [:en]Development Programme: Next-Generation SMM: Strategy, Content &amp; Artificial Intelligence [:]"},"content":{"rendered":"<p><\/p>\n<p>Social media has long evolved beyond being just a communication channel. Today, it shapes brand reputation, influences customer decisions, builds communities, and directly impacts sales. However, effective SMM is much more than attractive posts or random videos. A successful social media presence requires an understanding of audience behavior, platform algorithms, strategic thinking, high-quality content, and the ability to leverage modern technologies, including artificial intelligence.<\/p>\n<p>EBA Management Development Centre Team, together with industry experts, invite you to participate in the <b>Development Programme: Next-Generation SMM: Strategy, Content &amp; Artificial Intelligence<\/b>.This programme will help participants build a systematic approach to social media management \u2014 from developing an effective SMM strategy and creating engaging content to utilizing AI tools, analytics, and advertising to achieve business goals.<\/p>\n<p><b>Target audience:<\/b> marketing professionals, SMM managers, PR and communications specialists, content creators, marketing team leaders, experts, and anyone seeking to systematically develop a brand\u2019s social media presence, leverage artificial intelligence capabilities, and improve the effectiveness of digital communications.<\/p>\n<p><strong>This programme will help you to: <\/strong><\/p>\n<ul>\n<li>Understand how modern social media platforms and their algorithms work.<\/li>\n<li>Learn how to build an effective SMM strategy aligned with business goals.<\/li>\n<li>Create content that stops the scroll, engages audiences, and builds brand trust.<\/li>\n<li>Use artificial intelligence tools for content creation, design, and workflow automation.<\/li>\n<li>Master the fundamentals of video production and editing for social media.<\/li>\n<li>Write compelling copy and stories that capture attention and drive action.<\/li>\n<li>Effectively launch and analyze social media advertising campaigns.<\/li>\n<li>Develop YouTube as a communication, audience acquisition, and business growth tool.<\/li>\n<\/ul>\n<p><strong>You will Gain: <\/strong><\/p>\n<ul>\n<li>A comprehensive understanding of modern SMM and content marketing.<\/li>\n<li>Practical tools for working with Instagram, TikTok, Telegram, and YouTube.<\/li>\n<li>Ready-to-use templates, frameworks, and algorithms for content creation and communication planning.<\/li>\n<li>Hands-on skills in using AI tools for marketing and content production.<\/li>\n<li>Practical experience in creating content, videos, and advertising campaigns.<\/li>\n<li>Expert recommendations and real-life cases that can be implemented immediately after the programme.<\/li>\n<\/ul>\n<p><strong>Format: <\/strong><\/p>\n<ul>\n<li>16, 21, 23, 28, 30 September and 5, 7, 12, 14 October;<\/li>\n<li>17:00 \u2013 19:00;<\/li>\n<li>online and offline.<\/li>\n<\/ul>\n<p><strong>PROGRAMME <\/strong><\/p>\n<p><strong>Module 1. SMM Without the Myths: How Social Media Really Works \u2013 16.09.26, 17:00 \u2013 19:00, online \u2013 Zoya Lobod<\/strong><\/p>\n<ul>\n<li>The psychology of attention and scrolling.<\/li>\n<li>Overview of social media platforms in 2026.<\/li>\n<li>The SMM market: professions, roles, and career opportunities.<\/li>\n<li>How Instagram, TikTok, and Telegram algorithms work.<\/li>\n<li>Metrics that truly matter.<\/li>\n<\/ul>\n<p><strong>Module 2. Strategy: Thinking Like a Brand \u2013 21.09.26, 17:00 \u2013 19:00, online \u2013 Zoya Lobod<\/strong><\/p>\n<ul>\n<li>Jobs-to-be-Done.<\/li>\n<li>Target audience analysis.<\/li>\n<li>Competitor analysis.<\/li>\n<li>Brand positioning.<\/li>\n<li>Tone of Voice.<\/li>\n<li>KPIs and business goals in SMM.<\/li>\n<\/ul>\n<p><strong>Module 3. Design Without a Designer \u2013 23.09.26, 17:00 \u2013 19:00, online \u2013 Oleksandre Kuzovkina<\/strong><\/p>\n<ul>\n<li>Canva as a professional tool.<\/li>\n<li>AI for content and visual creation.<\/li>\n<li>Fundamentals of composition and visual communication.<\/li>\n<li>Content creation workshop.<\/li>\n<\/ul>\n<p><strong>Module 4. Shoot Like a Pro \u2014 Using Just Your Smartphone \u2013 28.09.26, 11:00 \u2013 15:00, offline \u2013 Yana Zadorozhna<\/strong><\/p>\n<p><strong>Module 5. Video Editing for SMM \u2013 30.09.26, 17:00 \u2013 19:00, online \u2013 Yana Zadorozhna<\/strong><\/p>\n<p><strong>Module 6. Targeted Advertising Basics: From Setup to Campaign Launch \u2013 05.10.26, 17:00 \u2013 19:00, online \u2013 Darina Proshak<\/strong><\/p>\n<ul>\n<li>What is targeted advertising?<\/li>\n<li>What does a media buyer (targeting specialist) do?<\/li>\n<li>Key resources for running advertising campaigns: Facebook Business Page, Ads Manager, Business Portfolio. How to create these resources and connect them correctly.<\/li>\n<li>Safety measures when working with advertising accounts.<\/li>\n<li>Meta Ad Library.<\/li>\n<li>Advertising formats.<\/li>\n<li>What makes an effective creative?<\/li>\n<li>What makes an effective ad copy?<\/li>\n<li>Campaign structure and navigation.<\/li>\n<li>Advertising objectives.<\/li>\n<\/ul>\n<p><strong>Practice<\/strong>: launching your first promoted post.<\/p>\n<p><strong>Module 7. Audiences, Budgets, and Advertising Objectives in Meta Ads \u2013 07.10.26, 17:00 \u2013 19:00, online \u2013 Darina Proshak<\/strong><\/p>\n<ul>\n<li>Interest- and behavior-based audiences.<\/li>\n<li>Remarketing audiences.<\/li>\n<li>Lookalike audiences.<\/li>\n<li>Which audiences to choose for different objectives.<\/li>\n<li>Budget selection (daily or lifetime) and budget allocation.<\/li>\n<\/ul>\n<p><strong>Practice<\/strong>:<\/p>\n<ul>\n<li>Launching a Direct Messages campaign.<\/li>\n<li>Launching a Leads campaign.<\/li>\n<li>Launching a Sales campaign.<\/li>\n<\/ul>\n<p><strong>Module 8. YouTube for Business: How to Build a Channel That Works for You \u2013 12.10.26, 17:00 \u2013 19:00, online \u2013 Olga Eksaurova<\/strong><\/p>\n<ul>\n<li>Channel strategy: from competitor analysis to your first video without chaos.<\/li>\n<li>Creating content pillars and a content plan for your channel.<\/li>\n<li>How can you influence YouTube algorithms?<\/li>\n<li>How thumbnails and CTR determine a video&#8217;s success \u2014 and how to improve them.<\/li>\n<li>How AI works in and for YouTube.<\/li>\n<li>Monetization and KPIs for professionals reporting to business stakeholders.<\/li>\n<\/ul>\n<p><strong>Module 9. Copywriting and Storytelling for Social Media: Words That Sell \u2013 14.10.26, 16:00 \u2013 19:00, offline \u2013 Artem Shevchuk<\/strong><\/p>\n<ul>\n<li>How audience attention works on social media: the first 3 seconds determine everything.<\/li>\n<li>Hook, body, CTA \u2014 the anatomy of a high-performing post.<\/li>\n<li>5 headline formulas for Instagram, TikTok, and Telegram.<\/li>\n<li>Tone of voice in practice: how to sound like a brand rather than everyone else.<\/li>\n<li>Writing for Reels and Stories \u2014 short, sharp, and effective.<\/li>\n<li>Common mistakes that kill reach.  <\/li>\n<\/ul>\n<p>Throughout the program, participants will complete short practical assignments designed to reinforce learning and immediately apply new knowledge in their professional activities.Upon successful completion of the program and practical assignments, participants will receive a certificate. <\/p>\n<p><em>Please note that any opinions and views expressed by the trainer(s) during the event are solely their personal views and intellectual property and do not necessarily reflect the official position of the European Business Association. <\/em><\/p>\n<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Social media has long evolved beyond being just a communication channel. Today, it shapes brand reputation, influences customer decisions, builds communities, and directly impacts sales. However, effective SMM is much more than attractive posts or random videos. A successful social media presence requires an understanding of audience behavior, platform algorithms, strategic thinking, high-quality content, and [&hellip;]<\/p>\n","protected":false},"author":41777,"featured_media":752822,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"tags":[],"tribe_events_cat":[35,32],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Development Programme: Next-Generation SMM: Strategy, Content &amp; Artificial Intelligence  - European Business Association<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eba.com.ua\/event\/programa-rozvytku-smm-novogo-pokolinnia-strategiia-content-ai-2026-06-24-17-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Development Programme: Next-Generation SMM: Strategy, Content &amp; Artificial Intelligence  - European Business Association\" \/>\n<meta property=\"og:description\" content=\"Social media has long evolved beyond being just a communication channel. 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